The Product Marketing Manager for the Car Seat and Accessories category is accountable for delivering consumer-centric products within the parameters of the company’s strategy and category growth initiatives. This individual will have a passion for bringing innovative, successful new products to market and strives for product excellency.  As a category expert, this individual with work with all functions within the organization to represent their respective product line with a high level of energy, organization, and professionalism.


ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Manage the global product road map and initiatives for the Car Seat category and compatible accessories. 
  • Prepare thorough concept briefs outlining product positioning, features, and pricing strategy.
  • Manages all child fit and user experience testing throughout the development process, including a thorough report of key findings and recommended action.
  • Maintains an expert level knowledge base of the category, competition, and target consumer.
  • Collaborates with product development team members across Design, Quality, Engineering and Program Management.
  • Responsible for maintaining and achieving target cost based on margin goals.
  • Manage all product specifications referenced by Sales, Marketing and Customer Experience partners.
  • Collaborate with US & International Sales and Marketing to develop training tools for new product launches.   
  • Leads all product artwork creation and deliverables for the category.
  • Engages Car Seat advocate throughout the development process.
  • Support retail and/or consumer events as needed.  
 
QUALIFICATIONS AND COMPETENCIES
  • Ability to be hands-on through the development process
  • Conducted consumer research and marketplace analysis
  • Product Line development (includes merchandising, costing, marketing & sales)
  • Strong communication, interpersonal and presentation skills
  • Project management skills with the ability to prioritize effectively, manage multiple projects and stay organized
  • Ability to travel up to 15% of time, includes US & International travel 

EDUCATION AND EXPERIENCE
  • Bachelor’s degree in Marketing, Business or Management
  • 5+ years in product marketing or product development, preferably at a consumer good company
  • Previous experience in car seat category or juvenile products a plus
  • Previous experience working on brand and products with global presence a plus 

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