What is your growth strategy for 2022?

There are many ways for an organization to grow and many possible growth strategies to adopt. One can take a sales led growth, or product led growth, or service led growth approach. Growth can come from existing offers or new offers. It can be organic or come from acquisitions. One can grow in an existing market or enter new markets. What is your growth strategy for 2022?

Ibbaka will share the results of this survey in late January. Please leave your email if you would like us to send you a copy of the results.

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* 1. In general, how do you feel about your company's prospects in 2022?

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* 2. Are you concerned about inflation in 2022?

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* 3. In 2022 we will primarily adopt ...

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* 4. In 2022, growth will come from (check all that apply)

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* 5. In 2022 we are considering the following to achieve our growth objectives.

  No Maybe Possibly Probably Almost certainly N/A
Increasing prices to increase the average contract value
Decreasing prices to drive up volume
Changing our pricing model to better capture value
Delivering more value to our customers and finding ways to capture our fair share of that value

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* 6. Our 2022 growth strategy is focussed on

  No Maybe Possibly Probably Almost Certainly N/A
Increasing our category share
Growing the size of our category
Entering a new category
Creating a new category

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* 7. We will increase our company value by ...
Note, this is based on Jeff Robinson's Five Sacred Pricing Metrics from his book Price for Growth.

  Not important to our growth strategy Of little importance to our growth strategy An important contributing growth strategy Our most important growth strategy N/A
Growing revenues from new customers
Growing revenues from existing customers
Avoiding losing existing customers
Improving our gross margin (profitability)
Reducing risk (the preset value discount rate)

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* 8. Our innovation strategy is primarily meant to

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* 9. My role is primarily

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* 11. My company's size is

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* 12. Our revenue growth target for 2022 is

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* 13. Our profit projection for 2022

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* 14. Our gross profit margin in 2021 was

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* 15. Our average selling price is

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* 16. What else would you like to share about growth strategies for 2022?

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* 17. If you would like to receive the results of this survey please provide your email.

0 of 17 answered
 

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