Growth Strategies in 2022

What is your growth strategy for 2022?

There are many ways for an organization to grow and many possible growth strategies to adopt. One can take a sales led growth, or product led growth, or service led growth approach. Growth can come from existing offers or new offers. It can be organic or come from acquisitions. One can grow in an existing market or enter new markets. What is your growth strategy for 2022?

Ibbaka will share the results of this survey in late February. Please leave your email if you would like us to send you a copy of the results.

Question Title

* 1. In general, how do you feel about your company's prospects in 2022?

The situation is dire, we will struggle to survive

Pessimistic, it will be a tough year to grow

Neutral, there will be opportunities and challenges

Optimistic, 2022 will see good growth

Fantastic, 2022 will be a breakout year

Other (please specify)

Question Title

* 2. Are you concerned about inflation in 2022?

No, inflationary fears are exaggerated

No, the inflation will be manageable

Maybe, let's see what happens

Yes, growing faster than the inflation rate will be difficult

Yes, inflation will lead to higher interest rates and crush growth

Other (please specify)

Question Title

* 3. In 2022 we will primarily adopt ...

A sales led growth strategy where the sales and marketing teams are responsible for growth

N/A

A product led growth strategy where the product attracts people and drives growth

N/A

A service led growth strategy where we provide solutions that drive both subscription and professional services growth

N/A

A community led growth strategy where we support a growing community that drives sales and adoption

N/A

A relationship led growth strategy based on reputation and trust with key buyers

N/A

Question Title

* 4. In 2022, growth will come from (check all that apply)

Existing Offers in Existing Markets

Existing Offers in New Markets

New Offers in Existing Markets

New Offers in New Markets

Growth of Overall Market (Category)

Growth of Our Market Share in Category

Creation of a New Category

Price Increases

Discount Reductions

Change to Pricing Model

Introduction of Usage Based Pricing

None of the above

Other (please specify)

Question Title

* 5. In 2022 we are considering the following to achieve our growth objectives.

	No	Maybe	Possibly	Probably	Almost certainly	N/A
Increasing prices to increase the average contract value	Increasing prices to increase the average contract value No	Increasing prices to increase the average contract value Maybe	Increasing prices to increase the average contract value Possibly	Increasing prices to increase the average contract value Probably	Increasing prices to increase the average contract value Almost certainly	Increasing prices to increase the average contract value N/A
Decreasing prices to drive up volume	Decreasing prices to drive up volume No	Decreasing prices to drive up volume Maybe	Decreasing prices to drive up volume Possibly	Decreasing prices to drive up volume Probably	Decreasing prices to drive up volume Almost certainly	Decreasing prices to drive up volume N/A
Changing our pricing model to better capture value	Changing our pricing model to better capture value No	Changing our pricing model to better capture value Maybe	Changing our pricing model to better capture value Possibly	Changing our pricing model to better capture value Probably	Changing our pricing model to better capture value Almost certainly	Changing our pricing model to better capture value N/A
Delivering more value to our customers and finding ways to capture our fair share of that value	Delivering more value to our customers and finding ways to capture our fair share of that value No	Delivering more value to our customers and finding ways to capture our fair share of that value Maybe	Delivering more value to our customers and finding ways to capture our fair share of that value Possibly	Delivering more value to our customers and finding ways to capture our fair share of that value Probably	Delivering more value to our customers and finding ways to capture our fair share of that value Almost certainly	Delivering more value to our customers and finding ways to capture our fair share of that value N/A

Comments

Question Title

* 6. Our 2022 growth strategy is focussed on

	No	Maybe	Possibly	Probably	Almost Certainly	N/A
Increasing our category share	Increasing our category share No	Increasing our category share Maybe	Increasing our category share Possibly	Increasing our category share Probably	Increasing our category share Almost Certainly	Increasing our category share N/A
Growing the size of our category	Growing the size of our category No	Growing the size of our category Maybe	Growing the size of our category Possibly	Growing the size of our category Probably	Growing the size of our category Almost Certainly	Growing the size of our category N/A
Entering a new category	Entering a new category No	Entering a new category Maybe	Entering a new category Possibly	Entering a new category Probably	Entering a new category Almost Certainly	Entering a new category N/A
Creating a new category	Creating a new category No	Creating a new category Maybe	Creating a new category Possibly	Creating a new category Probably	Creating a new category Almost Certainly	Creating a new category N/A

Comments

Question Title

* 7. We will increase our company value by ...
Note, this is based on Jeff Robinson's Five Sacred Pricing Metrics from his book Price for Growth.

	Not important to our growth strategy	Of little importance to our growth strategy	An important contributing growth strategy	Our most important growth strategy	N/A
Growing revenues from new customers	Growing revenues from new customers Not important to our growth strategy	Growing revenues from new customers Of little importance to our growth strategy	Growing revenues from new customers An important contributing growth strategy	Growing revenues from new customers Our most important growth strategy	Growing revenues from new customers N/A
Growing revenues from existing customers	Growing revenues from existing customers Not important to our growth strategy	Growing revenues from existing customers Of little importance to our growth strategy	Growing revenues from existing customers An important contributing growth strategy	Growing revenues from existing customers Our most important growth strategy	Growing revenues from existing customers N/A
Avoiding losing existing customers	Avoiding losing existing customers Not important to our growth strategy	Avoiding losing existing customers Of little importance to our growth strategy	Avoiding losing existing customers An important contributing growth strategy	Avoiding losing existing customers Our most important growth strategy	Avoiding losing existing customers N/A
Improving our gross margin (profitability)	Improving our gross margin (profitability) Not important to our growth strategy	Improving our gross margin (profitability) Of little importance to our growth strategy	Improving our gross margin (profitability) An important contributing growth strategy	Improving our gross margin (profitability) Our most important growth strategy	Improving our gross margin (profitability) N/A
Reducing risk (the preset value discount rate)	Reducing risk (the preset value discount rate) Not important to our growth strategy	Reducing risk (the preset value discount rate) Of little importance to our growth strategy	Reducing risk (the preset value discount rate) An important contributing growth strategy	Reducing risk (the preset value discount rate) Our most important growth strategy	Reducing risk (the preset value discount rate) N/A

Comments

Question Title

* 8. Our innovation strategy is primarily meant to

Help our customers grow revenues

N/A

Help our customers reduce costs

N/A

Help our customers reduce operating capital

N/A

Help our customers reduce capital investment

N/A

Reduce risk for our customers

N/A

Give our customers more options (for resilience and adaptation)

N/A

Increase the value of our customer's assets

N/A

Question Title

* 9. My role is primarily

Board or senior executive

Sales

Marketing

Product

Professional service

Customer success and customer value

Finance

Pricing and value management

Operations

Consulting

Human resources

Talent management

Learning and development

Other (please specify)

Question Title

* 10. My company's primary industry is

Question Title

* 11. My company's size is

1 person

2-5 people

6-10 people

11-20 people

21-50 people

51-100 people

101-200 people

201-500 people

501-1000 people

1001-2000 people

2001-5000 people

5001-10000 people

10001-20000 people

20001-50000 people

50001-100000 people

Larger than 100000 people

Question Title

* 12. Our revenue growth target for 2022 is

Decline more than 20%

Decline 10-19%

Decline 5-9%

Deceline 1-4%

Flat

Grow 1-5%

Grow 6-10%

Grow 11-20%

Grow 21-30%

Grow 31-50%

Grow 51-100%

Grow more than 100%

Question Title

* 13. Our profit projection for 2022

Decline more than 20%

Decline 10-19%

Decline 5-9%

Decline 1-4%

Flat

Grow 1-5%

Grow 6-10%

Grow 11-20%

Grow 21-30%

Grow 31-50%

Grow 51-100%

Grow more than 100%

Question Title

* 14. Our gross profit margin in 2021 was

Negative

Break Even

1-5% Gross Margin

6-10% Gross Margin

11-20% Gross Margin

21-30% Gross Margin

31-50% Gross Margin

51-70% Gross Margin

71-90% Gross Margin

Better than 91% Gross Margin

Question Title

* 15. Our average selling price is

$1-5

$6-10

$21-50

$51-100

$101-500

$501-1000

$1001-5000

$5001-10000

$10001-20000

$20001-50000

$50001-100000

$100001-500000

$500001-1 million

$1 million - 5 million

$5 million to 10 million

Greater than $10 million

Question Title

* 16. What else would you like to share about growth strategies for 2022?

Question Title

* 17. If you would like to receive the results of this survey please provide your email.

Name

Company

Country

Email Address

Growth Strategies in 2022

What is your growth strategy for 2022?

Question Title

* 1. In general, how do you feel about your company's prospects in 2022?

Question Title

* 2. Are you concerned about inflation in 2022?

Question Title

* 3. In 2022 we will primarily adopt ...

Question Title

* 4. In 2022, growth will come from (check all that apply)

Question Title

* 5. In 2022 we are considering the following to achieve our growth objectives.

Question Title

* 6. Our 2022 growth strategy is focussed on

Question Title

* 7. We will increase our company value by ...Note, this is based on Jeff Robinson's Five Sacred Pricing Metrics from his book Price for Growth.

Question Title

* 8. Our innovation strategy is primarily meant to

Question Title

* 9. My role is primarily

Question Title

* 10. My company's primary industry is

Question Title

* 11. My company's size is

Question Title

* 12. Our revenue growth target for 2022 is

Question Title

* 13. Our profit projection for 2022

Question Title

* 14. Our gross profit margin in 2021 was

Question Title

* 15. Our average selling price is

Question Title

* 16. What else would you like to share about growth strategies for 2022?

Question Title

* 17. If you would like to receive the results of this survey please provide your email.

* 7. We will increase our company value by ...
Note, this is based on Jeff Robinson's Five Sacred Pricing Metrics from his book Price for Growth.