Question Title * How positive are you feeling about the next 12 months? Not optimistic Unsure Very optimistic Clear i We adjusted the number you entered based on the slider’s scale. Question Title * Right now, working in the creative industry feels... Frustrating or draining Okay / neutral Energising or rewarding Clear i We adjusted the number you entered based on the slider’s scale. Question Title * How are the skills and day-to-day responsibilities of creative roles changing where you work? Select all that apply. Expanding (more skills expected) Shifting (different focus) Becoming more technical Becoming more strategic Largely unchanged Other (please specify) Question Title * Have you noticed creative roles where responsibilities are shifting due to AI adoption? Yes - it's now a core requirement Emerging but not essential Only in specific roles Not yet Other (please specify) Question Title * What concerns you most about integrating AI into creative work? Select all that apply. Quality or originality Skill erosion Ethical or IP risks Tool overload Pace of change None of the above Other (please specify) Question Title * Do you think traditional roles in your work place are at risk of role reduction due to AI or workflow changes? Low risk – unlikely to be affected Medium risk – unsure / some impact possible High risk - likely to be affected Clear i We adjusted the number you entered based on the slider’s scale. Question Title * What feels like the biggest risk to creative talent right now? Lack of roles / opportunities Burn out / overwork Pay Skills becoming outdated Other (please specify) Question Title * How are creative professionals adapting to the changes in the industry? Select all that apply. Learning on the job Formal training or courses Self taught (tools, experimentation) Struggling to keep up Other (please specify) Question Title * In your opinion, which human skills will remain critical for the creative industries, regardless of AI capability? Select all that apply. Creative judgement Strategic thinking Taste and craft Emotional intelligence Collaboration Client or stakeholder trust None of the above Other (please specify) Question Title * Looking ahead 2 to 3 years, do you see any gaps between the skills you (or your team/organisation) have now and what will be needed in the future? No major gaps Unsure Significant gaps Clear i We adjusted the number you entered based on the slider’s scale. Question Title * If you have any other comments or thoughts you'd like to contribute, please add them below. Next
