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LW 25-001 - Online Vehicle Evaluation

1.This survey is being conducted by Adler Weiner Research in order to determine your eligibility for a focus group or interview about which you have been contacted. At no point are your individual answers ever sold or shared with our clients (aggregate data or anonymized summaries of the overall survey information may possibly be shared with our clients, however). This survey serves solely as a means for screening. Once the project has been completed this data will be deleted.  For more information please see:
Right to Opt-Out Info
Financial Incentive Info
Adler Weiner Privacy Policy(Required.)
2.CONTACT INFO Please provide the following:(Required.)
3.We are looking for people who own and drive particular vehicles; can you tell me whether you, or anybody in your household, owns any of the following brands of car?(Required.)
4.What is the make, model and engine type of your vehicle(s) in your household and did you buy or lease your vehicle new?

EX:
Jeep Compass - Gas - Leased New(Required.)
5.Who drives your current vehicle most of the time (At least 50% of the time)?(Required.)
6.Thinking back to when you purchased / leased your vehicle, were you the person who decided to buy this make and model of vehicle or did someone else decide?(Required.)
7.When was your vehicle first registered?(Required.)
8.Was your vehicle bought and paid for privately or is it a company car, i.e. bought and paid for by an employer or business?(Required.)
9.IF COMPANY CAR: Were you free to choose this make and model, either completely freely or from a list of at least 3 vehicles, or was the choice of make and model decided by your company / business or someone else?
10.Approximately how much are you likely to spend per month on a new vehicle (based on a three year lease) to replace your current vehicle in the future?(Required.)
11.How likely would you be to consider owning a full battery electric vehicle (BEV) in the future if it met your needs?(Required.)
12.For each of the following car brands, please tell me how likely you would be to consider purchasing a car from this manufacturer in the future:(Required.)
Definitely Consider
Probably Consider
May or May Not Consider
Probably Not Consider
Definitley Not Consider
JEEP
BMW
DEFENDER (LAND ROVER)
MERCEDES
RIVIAN
NIO
13.If Defender (Land Rover) launched a new vehicle in two years’ time that was a design that appealed to you and fitted your needs and price expectations, which of the following best describes whether you would consider buying a Defender from Land Rover?(Required.)
14.Do you use your vehicle for any of the following activities at least once a year or more?(Required.)
Yes
No
Off-Roading: Explore trails, dirt roads, and rugged terrain for off-road adventures, such as rock crawling, driving in mud and ruts, in streams or standing water, green lanes, and dune / wadi bashing
Camping: Carry camping gear and access remote campsites, making it easier to explore the great outdoors
Hiking: Use your SUV to access trailheads in more remote locations, saving you time and effort
Skiing and Snowboarding: Navigate snowy or mountainous terrain to reach ski resorts and backcountry slopes
Towing: Tow trailers, boats, horse trailers or other recreational vehicles such as caravans / camping equipment or other.
Beach Trips: Drive on sandy beaches and carry equipment for picnics, beach sports, and other water-related activities e.g. surfing
Hunting and Fishing: Transport hunting and fishing gear to remote locations, including carrying game or freshly caught fish
Road Trips: Explore scenic routes, national parks, and long-distance travel with comfort and space for luggage
Family Adventures: Accommodate your family for day trips, outings, and vacations, ensuring everyone is comfortable and has room for their belongings
Mountain Biking: Transport bicycles and equipment to mountain biking trails
Rock Climbing: Carry climbing gear and reach climbing destinations that may require off-road access
Kayaking and Canoeing: Transport kayaks, canoes, and gear to various waterways
Farming and Agriculture: Use your 4x4 SUV for farm-related tasks, such as transporting tools, equipment, and livestock
Utility and Work: Utilise your 4x4 SUV for heavy-duty tasks, including hauling supplies and equipment for DIY projects or work-related needs
Wildlife and Photography: Reach wildlife photography locations and vantage points not accessible by regular vehicles
Event and Tailgating: Attend sporting events, concerts, or tailgating parties with comfort and space for your gear and group
Dog Carrying: Carry dog(s) to walking locations and other trips / activities including holiday destinations
Community and Charity Activities: Use your vehicle to participate in charitable and/or community projects
15.Please tell me how much you agree or disagree with the following statements using the following scale:(Required.)
Agree Strongly
Agree Somewhat
Disagree Somewhat
Disagree Strongly
I have an inquisitive nature and enjoy new experiences, challenges and adventures
I play a strong role in my social groups, always looking to make life interesting
With a strong personality, I believe in my leadership abilities
I am in control of my life because things don’t just 'happen' - I make them happen
I am driven to succeed, I tackle challenges head-on, work hard and expect to win
To me success is multi-faceted, not just about work
I value my family highly which drives me to achieve more
I have moral principles and take pride in helping others achieve their goals, knowing that what I give is what I get in return
16.Now, strictly for classification purposes, which of the following age groups do you fall into?(Required.)
17.Which of the following income bands does your approximate total HOUSEHOLD income per year fall into, BEFORE taxes?(Required.)
18.We are interested in people from various occupations. Please tell me whether you, a member of your family or any of your close friends is or used to be employed in any of the following sectors.(Required.)
19.Please provide your employment information. If not currently employed please indicate your partner's information or your previous employment details:(Required.)
20.Please indicate how you identify yourself.(Required.)
21.Please indicate whether you are:(Required.)
22.Do you have any of your own children living in your household?(Required.)
23.Which of the following statements best applies to you…(Required.)
24.How would you describe your primary home location, the place you live in most of the time, is it located in a …?(Required.)
25.Finally, which race or ethnicity best describes you?(Required.)
Thank you so much for completing this survey and expressing your interest in this research opportunity.  We will review your answers and our recruitment team will contact you if you are a match for the project. 
Please note, you must be contacted and confirmed by a recruiter to participate; filling out this survey does not guarantee your participation.   Unfortunately, due to the volume of responses we receive, if you do not qualify or if the project is already full, you may not be contacted.