USA Marketing Automation Study 2021

Pre-screening survey to be considered

We are conducting compensated interviews with business professionals about opinions on Marketing Automation.

We are providing a $100 compensation for completing a 15-20 minute Zoom Video Interview.
We’re interested in opinions on how marketing is changing in the age of Covid. This fun, lively interview is confidential and for research-purposes only.

If you’re interested, we first would like to see if this study is a fit. Please take the pre-screening survey to be considered.

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* 1. What is your contact information?

Name

Company

Job Title

Social media link (for verification)

City

State

Country

Email Address

Phone Number

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* 2. What is your Birth Year?

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* 3. In what industry do you work?

Education

Professional services

Information technology

Manufacturing

Health care

Finance

Retail

Accounting and legal

Construction, repair and maintenance

Medical

Hospitality

Other (please specify)

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* 4. How long has your organization been in operation?

<1 year

1-5 years

>5 years

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* 5. Which type of customer does your organization serve?

We sell to consumers (B2C)

We sell to businesses (B2B)

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* 6. Which of the following best describes the nature of your business?

We sell goods and services online (e-commerce)

We sell goods and services through a brick and mortar, physical store

We sell goods and services through a hybrid of brick and mortar and online

None of the above

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* 7. What is your role / job title?

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* 8. Do you have an active role in the marketing for your company or employer?

Yes

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* 9. Are you a business owner?

Yes

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* 10. If you answered ‘Yes’ to the question above, what kind of business do you own? (Please skip if you did not answer ‘Yes’ to the question above)

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* 11. How many full-time employees does your company have?

0 - 10

11 - 25

26 - 50

51 - 100

100+

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* 12. What is the annual revenue of your company? (Please skip if you are not a business owner)

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* 13. Tell us a little about the tools that you use for business marketing (e.g., email automation software, e-commerce integration, social media channels, etc.). What role do they play in your overall business strategy?

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* 14. Which of the following marketing channels do you currently use? Please select all that apply.

Email marketing

Newsletters

Landing pages

Social media

Digital ads

Mail

None of the above

Other (please specify)

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* 15. If you selected email marketing, what is your email contact list size?

1-500

501-2,000

2,001-10,000

10,000+

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* 16. Which, if any, of the following social media channels do you use for business marketing?

Facebook

Instagram

TikTok

Twitter

None of the above / I do not use social media channels for business marketing

Other (please specify)

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* 17. Who is your primary marketing automation provider?

Mailchimp

Klaviyo

Constant Contact

ActiveCampaign

Freshworks

Hubspot

SendinBlue

Omnisend

ManyChat

Moosend

Ontraport

Prospect.io

Autopilot

Marketo

None of the above / I do not use any marketing automation solutions

Other (please specify)

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* 18. Which, if any, of the following automation capabilities / tools do you use for your business’s marketing?

Email marketing

Landing pages and forms

Campaign management

Lead nurturing/scoring

Lead lifecycle management

CRM integration

Social marketing capabilities

Marketing analytics

Advanced segmentation

Customer journey

None of the above / I do not use any automation capabilities

Other (please specify)

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* 19. Do you integrate any other tools with your marketing automation solution? (e.g., e-commerce integrations) If so, please explain.

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* 20. Are you a decision maker when it comes to choosing a marketing automation solution?

Yes, I am the sole decision maker

Yes, I am the final decision maker with input from staff/management

Yes, I provide substantial input toward the final decisions

Yes, I provide some input toward the final decisions

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* 21. If you answered ‘Yes’ to the question above, what are the key buying factors when choosing a marketing automation solution? Please select your top 3 considerations.

Price

Ease of use

Customization

Templates / presets

Ability to integrate with other tools / software(s)

Analytics

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* 22. Are you a primary user or decision maker for marketing automation solution? Please explain in 3-5 sentences.

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* 23. What marketing activities, if any, do you conduct at your company?

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* 24. If selected, would you be willing to participate in a 1-on-1 Zoom interview?

Yes

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* 25. If selected, would you be willing to do a ‘show and tell’ with your email marketing platform (i.e., demonstrate features, key activities, ease of use) by sharing your screen?

Yes

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* 1. What is your contact information?

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* 2. What is your Birth Year?

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* 3. In what industry do you work?

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* 4. How long has your organization been in operation?

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* 5. Which type of customer does your organization serve?

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* 6. Which of the following best describes the nature of your business?

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* 7. What is your role / job title?

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* 8. Do you have an active role in the marketing for your company or employer?

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* 9. Are you a business owner?

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* 10. If you answered ‘Yes’ to the question above, what kind of business do you own? (Please skip if you did not answer ‘Yes’ to the question above)

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* 11. How many full-time employees does your company have?

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* 12. What is the annual revenue of your company? (Please skip if you are not a business owner)

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* 13. Tell us a little about the tools that you use for business marketing (e.g., email automation software, e-commerce integration, social media channels, etc.). What role do they play in your overall business strategy?

Question Title

* 14. Which of the following marketing channels do you currently use? Please select all that apply.

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* 15. If you selected email marketing, what is your email contact list size?

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* 16. Which, if any, of the following social media channels do you use for business marketing?

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* 17. Who is your primary marketing automation provider?

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* 18. Which, if any, of the following automation capabilities / tools do you use for your business’s marketing?

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* 19. Do you integrate any other tools with your marketing automation solution? (e.g., e-commerce integrations) If so, please explain.

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* 20. Are you a decision maker when it comes to choosing a marketing automation solution?

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* 21. If you answered ‘Yes’ to the question above, what are the key buying factors when choosing a marketing automation solution? Please select your top 3 considerations.

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* 22. Are you a primary user or decision maker for marketing automation solution? Please explain in 3-5 sentences.

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* 23. What marketing activities, if any, do you conduct at your company?

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* 24. If selected, would you be willing to participate in a 1-on-1 Zoom interview?

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* 25. If selected, would you be willing to do a ‘show and tell’ with your email marketing platform (i.e., demonstrate features, key activities, ease of use) by sharing your screen?

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* 26. Please provide a social media link