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1. Please provide the following information so that we may contact you:

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2. Are you a current citizen of the USA living in the United States?

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3. Are you, or someone in your household employed by…?

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4. With which gender do you most identify with?

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5. What is your age?

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6. Including yourself, how many people are currently living in your household?

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7. Who do you live with in your home?

Select all that apply.....

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8. Thinking about all the grocery shopping that is done for your household, about how much do you personally do?

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9. How much of the lunch and dinner preparation/cooking do you personally do?

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10. Which of the following meals types/flavors do you typically make or prepare at home?

Select all that apply.....

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11. How often are you making / preparing Mexican meals at home?

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12. Which, if any, of the following types of Mexican meal products are you AWARE OF but have NEVER personally bought and used?

Select all that apply....

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13. Which of the following types of Mexican meal products have you personally purchased and used more than once in the past 2 years?

Select all that apply....

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14. Which of the following types of Mexican meal products have you personally purchased and used at least TWICE in the past 6 months, and intend to continue buying?

Select all that apply....

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15. Which of the following types of Mexican meal products have you personally purchased and used at least TWICE in the past 3 months, and intend to continue buying?

Select all that apply....

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16. Are there any that you used to buy regularly (at least once every 3 months) but have NOT personally purchased and used in the past 12 months?

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17. Thinking of the Mexican Meal kits specifically, (e.g. package containing shells, sauces and or spices together), which best describes your brand experience?

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18. Which, if any, of the following brands and types of Mexican Meal Kits have you used before.

Select all that apply.....

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19. Below is a list of additional Mexican Meal Kits.

Which, if any, of the following have you used before?

Select all that apply.....

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20. Now thinking more broadly about all Mexican meal products (including seasoning, shells, sauces, etc.), which of these brands are you aware of?

Select all that apply.

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21. And still thinking about all Mexican meal products (including seasoning, shells, sauces, etc.), which of these brands do you purchase and use regularly (at least twice in six months)?

Select all that apply.

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22. And are there any of these brands that you used to buy regularly but have stopped buying in the past year?

Select all that apply

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23. And are there any of these brands that you have heard of but never purchased?

Select all that apply

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24. Do you, or anyone in your household, have any of the allergies below or intolerances?

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25. Which of the following best describes your current employment status?

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26. What is the highest level of education you have completed?

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27. What is your yearly household income before taxes?

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28. What is your race?

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29. We will be inviting a select group of participants to join us in a follow-up interview. If invited, would you be open and available to participate in the follow-up online live 30 minute interview with a moderator during the week of April 20th?

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30. If selected to participate in this study, we will ask that you travel to your local grocery store to complete a video-based activity.
For this activity, you will be asked to purchase a food product. That we will then ask you to try at home. The product will cost less than $10 and reimbursement for your product purchase is included in the incentive.

Is this something you’re comfortable and willing to do?

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31. Are you willing and able to purchase and try a product and provide your honest feedback and opinions?

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32. How would you describe your approach to food? What factors do you consider as you make your way through the supermarket?

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33. Just for fun, please can you give me 4 alternative uses for an umbrella, other than to protect yourself from the rain?

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34. Do you have access to and regularly use any of the following?

Select all that apply.....

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35. What operating system do you use on your smartphone?

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36. How would you classify yourself regarding technology specifically when using a laptop/ desktop and smart phone?

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37. During your participation you will be asked to share your thoughts and experiences by recording videos of yourself and/or the environment around you. How comfortable are you with sharing your image and voice in this manner?

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38. To participate in this research you will need to download on your mobile device the (free) QualSights app which is available for Android and iOS.

Do you agree to be the sole account owner of the QualSights app account?

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