Could You Start Your Own Agency? Take The B&T Quiz!

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* 1. Have you ever thought about starting your own agency or quitting to go it alone?

It’s never crossed my mind

It’s crossed my mind but I don’t have the confidence/money/skill to do it

Yes, but now’s not the right time

Working on a concrete plan as we speak

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* 2. Looking at past colleagues who have started their own agencies, how did they fare?

Raging success

Plodding along but never became a raging success

Total failure

They lost their house in the process

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* 3. What would your agency specialise in if you went out on your own?

Strategy/planning

Media buying

Creative

Marketing/shopper marketing

Digital

Experiential

Video/content

Programmatic

Other

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* 4. Is now a good time to be a small independent agency?

No time like the present

You’d want the economy to improve

The multinationals have it stitched up

Have no idea

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* 5. Would you go it alone or with other industry buddies?

Alone

No, smaller agencies need more than one brain to succeed

Undecided

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* 6. Do you think anyone can start an agency?

For sure, why not

No, you also need good business/management skills as well

I think a lot of people think they can, but that’s why so many smaller start-ups fail

It’s got as much chance as success or failure as anybody else

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* 7. How would your current employer react if you left to start a competing agency?

Go with their blessing

They’d shit themselves I’d take all their clients

They’d kill me

I doubt they’d care less

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* 8. What do you believe is the biggest challenge for start-up independents?

Finding clients who want to make the switch

Finding good staff

The high initial costs – rents, salaries, computers, servers etc

Having no reputation in the marketplace

Other

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* 9. Why do you think clients are attracted to smaller independents?

They’re cheaper

You get the agency’s best people on the work

Can turn things around work quicker

Try harder as they need the work

Get to talk to senior people throughout the job

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* 10. Why do you think some clients won’t work with smaller independents?

Reputation

They believe they’ll get better work at the multinationals

They think their campaigns will win more awards with the multinationals

They want all the backend support they get from a multinational