Darden Restaurants

1. Darden Restaurants Survey

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* 1. How would you describe the community where you live?

A major metropolitan area

A small city

The suburbs

A small town

A rural community

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* 2. How old are you?

21 or younger

22-29

30-39

40-49

50-59

Over 60

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* 3. How often do you dine out?

Every day

Several times a week

Once a week

A couple times a month

Once a month

A few times a year

Never

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* 4. Do you have children?

Yes

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* 5. If yes, how often do your children dine out with you?

Every day

Several times a week

Once a week

A couple times a month

Once a month

A few times a year

Never

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* 6. Are any of the following establishments located within 20 miles of where you live or work?

Bahama Breeze

Olive Garden

Red Lobster

Seasons 52

Smokey Bones

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* 7. How often do you eat at the following establishments?

	More Than Once a Week	Weekly	Once a Month	Several Times a Year	Once a Year	Less Than Once a Year	Never
Bahama Breeze	Bahama Breeze More Than Once a Week	Bahama Breeze Weekly	Bahama Breeze Once a Month	Bahama Breeze Several Times a Year	Bahama Breeze Once a Year	Bahama Breeze Less Than Once a Year	Bahama Breeze Never
Olive Garden	Olive Garden More Than Once a Week	Olive Garden Weekly	Olive Garden Once a Month	Olive Garden Several Times a Year	Olive Garden Once a Year	Olive Garden Less Than Once a Year	Olive Garden Never
Red Lobster	Red Lobster More Than Once a Week	Red Lobster Weekly	Red Lobster Once a Month	Red Lobster Several Times a Year	Red Lobster Once a Year	Red Lobster Less Than Once a Year	Red Lobster Never
Seasons 52	Seasons 52 More Than Once a Week	Seasons 52 Weekly	Seasons 52 Once a Month	Seasons 52 Several Times a Year	Seasons 52 Once a Year	Seasons 52 Less Than Once a Year	Seasons 52 Never
Smokey Bones	Smokey Bones More Than Once a Week	Smokey Bones Weekly	Smokey Bones Once a Month	Smokey Bones Several Times a Year	Smokey Bones Once a Year	Smokey Bones Less Than Once a Year	Smokey Bones Never

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* 8. If you answered “several times a year” or more to the previous question, what do you like about …

	Good food	Good service	Good place to go with kids	Good place to go for a date	Good value	Good place to celebrate with a group	Close to where I live and/or work	Other
Bahama Breeze	Bahama Breeze Good food	Bahama Breeze Good service	Bahama Breeze Good place to go with kids	Bahama Breeze Good place to go for a date	Bahama Breeze Good value	Bahama Breeze Good place to celebrate with a group	Bahama Breeze Close to where I live and/or work	Bahama Breeze Other
Olive Garden	Olive Garden Good food	Olive Garden Good service	Olive Garden Good place to go with kids	Olive Garden Good place to go for a date	Olive Garden Good value	Olive Garden Good place to celebrate with a group	Olive Garden Close to where I live and/or work	Olive Garden Other
Red Lobster	Red Lobster Good food	Red Lobster Good service	Red Lobster Good place to go with kids	Red Lobster Good place to go for a date	Red Lobster Good value	Red Lobster Good place to celebrate with a group	Red Lobster Close to where I live and/or work	Red Lobster Other
Seasons 52	Seasons 52 Good food	Seasons 52 Good service	Seasons 52 Good place to go with kids	Seasons 52 Good place to go for a date	Seasons 52 Good value	Seasons 52 Good place to celebrate with a group	Seasons 52 Close to where I live and/or work	Seasons 52 Other
Smokey Bones	Smokey Bones Good food	Smokey Bones Good service	Smokey Bones Good place to go with kids	Smokey Bones Good place to go for a date	Smokey Bones Good value	Smokey Bones Good place to celebrate with a group	Smokey Bones Close to where I live and/or work	Smokey Bones Other

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* 9. If you answered "other" for the previous question, please specify.

Bahama Breeze

Olive Garden

Red Lobster

Seasons 52

Smokey Bones

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* 10. If you NEVER visit any of the restaurants listed above, how likely are you to visit the restaurant in the future?

	Very Likely	Somewhat Likely	Unlikely	Not at all Likely
Bahama Breeze	Bahama Breeze Very Likely	Bahama Breeze Somewhat Likely	Bahama Breeze Unlikely	Bahama Breeze Not at all Likely
Olive Garden	Olive Garden Very Likely	Olive Garden Somewhat Likely	Olive Garden Unlikely	Olive Garden Not at all Likely
Red Lobster	Red Lobster Very Likely	Red Lobster Somewhat Likely	Red Lobster Unlikely	Red Lobster Not at all Likely
Seasons 52	Seasons 52 Very Likely	Seasons 52 Somewhat Likely	Seasons 52 Unlikely	Seasons 52 Not at all Likely
Smokey Bones	Smokey Bones Very Likely	Smokey Bones Somewhat Likely	Smokey Bones Unlikely	Smokey Bones Not at all Likely

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* 11. If you responded “unlikely” or “not at all likely” to the previous question, please tell us why:

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* 12. If you visit the restaurants listed above “once a year” or less, why do you not eat more frequently in these restaurants?

They are not in my area

I don’t like their food

I don’t like their service

I find them expensive

I prefer independent restaurants – I don’t eat at chains

I don’t eat out very often

Other (please specify)

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* 13. Have you eaten in any of the following for a special occasion?

	Birthday	Anniversary	Graduation	Promotion	New Job	Going Away Party	Briday/Baby Shower
Bahama Breeze	Bahama Breeze Birthday	Bahama Breeze Anniversary	Bahama Breeze Graduation	Bahama Breeze Promotion	Bahama Breeze New Job	Bahama Breeze Going Away Party	Bahama Breeze Briday/Baby Shower
Olive Garden	Olive Garden Birthday	Olive Garden Anniversary	Olive Garden Graduation	Olive Garden Promotion	Olive Garden New Job	Olive Garden Going Away Party	Olive Garden Briday/Baby Shower
Red Lobster	Red Lobster Birthday	Red Lobster Anniversary	Red Lobster Graduation	Red Lobster Promotion	Red Lobster New Job	Red Lobster Going Away Party	Red Lobster Briday/Baby Shower
Seasons 52	Seasons 52 Birthday	Seasons 52 Anniversary	Seasons 52 Graduation	Seasons 52 Promotion	Seasons 52 New Job	Seasons 52 Going Away Party	Seasons 52 Briday/Baby Shower
Smokey Bones	Smokey Bones Birthday	Smokey Bones Anniversary	Smokey Bones Graduation	Smokey Bones Promotion	Smokey Bones New Job	Smokey Bones Going Away Party	Smokey Bones Briday/Baby Shower

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* 14. Please list one word that describes your perceptions of the following restaurants:

Bahama Breeze

Olive Garden

Red Lobster

Seasons 52

Smokey Bones

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* 15. Please rank the importance of the following when choosing a restaurant:

	Not at All Important	Very Important	Somewhat Important	Somewhat Unimportant
Variety of menu choices	Variety of menu choices Not at All Important	Variety of menu choices Very Important	Variety of menu choices Somewhat Important	Variety of menu choices Somewhat Unimportant
Quality of food	Quality of food Not at All Important	Quality of food Very Important	Quality of food Somewhat Important	Quality of food Somewhat Unimportant
Value	Value Not at All Important	Value Very Important	Value Somewhat Important	Value Somewhat Unimportant
Distance from my home/office	Distance from my home/office Not at All Important	Distance from my home/office Very Important	Distance from my home/office Somewhat Important	Distance from my home/office Somewhat Unimportant
Reputation	Reputation Not at All Important	Reputation Very Important	Reputation Somewhat Important	Reputation Somewhat Unimportant
Recommendation	Recommendation Not at All Important	Recommendation Very Important	Recommendation Somewhat Important	Recommendation Somewhat Unimportant
Preference of family/friends with whom I’m eating	Preference of family/friends with whom I’m eating Not at All Important	Preference of family/friends with whom I’m eating Very Important	Preference of family/friends with whom I’m eating Somewhat Important	Preference of family/friends with whom I’m eating Somewhat Unimportant
Past personal experience	Past personal experience Not at All Important	Past personal experience Very Important	Past personal experience Somewhat Important	Past personal experience Somewhat Unimportant

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* 16. If you could add any item to each restaurant's menu, what would it be? (If you are not familiar with the menus, you may skip this question)

Bahama Breeze

Olive Garden

Red Lobster

Seasons 52

Smokey Bones

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* 17. How important are the following in influencing your restaurant choices?

	Very Important	Somewhat Important	Somewhat Unimportant	Not at All Important
New/rotating menu items	New/rotating menu items Very Important	New/rotating menu items Somewhat Important	New/rotating menu items Somewhat Unimportant	New/rotating menu items Not at All Important
Advertising	Advertising Very Important	Advertising Somewhat Important	Advertising Somewhat Unimportant	Advertising Not at All Important
Professional restaurant review	Professional restaurant review Very Important	Professional restaurant review Somewhat Important	Professional restaurant review Somewhat Unimportant	Professional restaurant review Not at All Important
Recommendation in dining guide (Zagat’s, Michelin Guide)	Recommendation in dining guide (Zagat’s, Michelin Guide) Very Important	Recommendation in dining guide (Zagat’s, Michelin Guide) Somewhat Important	Recommendation in dining guide (Zagat’s, Michelin Guide) Somewhat Unimportant	Recommendation in dining guide (Zagat’s, Michelin Guide) Not at All Important
Recommendation on an events web site (Citysearch.com)	Recommendation on an events web site (Citysearch.com) Very Important	Recommendation on an events web site (Citysearch.com) Somewhat Important	Recommendation on an events web site (Citysearch.com) Somewhat Unimportant	Recommendation on an events web site (Citysearch.com) Not at All Important
Recommendation by friends or family	Recommendation by friends or family Very Important	Recommendation by friends or family Somewhat Important	Recommendation by friends or family Somewhat Unimportant	Recommendation by friends or family Not at All Important
Proximity to where I live and/or work	Proximity to where I live and/or work Very Important	Proximity to where I live and/or work Somewhat Important	Proximity to where I live and/or work Somewhat Unimportant	Proximity to where I live and/or work Not at All Important
Cost of meal	Cost of meal Very Important	Cost of meal Somewhat Important	Cost of meal Somewhat Unimportant	Cost of meal Not at All Important
Chef's reputation	Chef's reputation Very Important	Chef's reputation Somewhat Important	Chef's reputation Somewhat Unimportant	Chef's reputation Not at All Important

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* 18. Which of the following would most encourage you to try a new restaurant?

Events such as wine tasting/wine courses

Special promotions/sweepstakes

Coupon/discounts

Announcement of a new menu item

An advertisement

Chef's Reputation

A positive review in my local paper

Proximity to where I live or work

Friend/family recommendation

Other (please specify)

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* 19. Which of the following would least encourage you to try a new restaurant?

Hosting events such as wine tasting/wine courses

Offering a promotion/coupon/discount/sweepstakes

Announcement of a new menu item

An advertisement

A positive review in my local paper

Proximity to where I live or work

Friend/family recommendation

Chef's reputation

Other (please specify)

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* 20. Are you a member of any restaurant loyalty clubs?

Yes

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* 21. If you answered "yes" to the previous question, which one?

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* 22. If you answered "yes" to question #20, how important is your membership in influencing your dining choices?

Very important

Somewhat important

Not very important

Not at all important

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* 23. Please describe a promotion that influenced your decision to eat in a particular restaurant.

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* 24. If you do NOT choose Olive Garden for Italian, which restaurant do you choose, and why?

	Why?
Spaghetti Warehouse	Spaghetti Warehouse Why? menu
Romano's Macaroni Grill	Romano's Macaroni Grill Why? menu
Buca di Beppo	Buca di Beppo Why? menu
Johnny Carino's	Johnny Carino's Why? menu
Carraba's Italian Grill	Carraba's Italian Grill Why? menu
Other	Other Why? menu

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* 25. If you do NOT choose Red Lobster for Seafood, which restaurant do you choose, and why?

	Why?
Landry's Seafood House	Landry's Seafood House Why? menu
Legal Sea Foods	Legal Sea Foods Why? menu
Long John Silver's	Long John Silver's Why? menu
Joe's Crab Shack	Joe's Crab Shack Why? menu
Willie G's Seafood and Steakhouse	Willie G's Seafood and Steakhouse Why? menu
Other	Other Why? menu

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* 26. If you do NOT choose Smokey Bones for BBQ, which restaurant do you choose?

	Why?
Corky's Ribs	Corky's Ribs Why? menu
Famous Dave's BBQ	Famous Dave's BBQ Why? menu
Tony Roma's Ribs	Tony Roma's Ribs Why? menu
Red Hot & Blue	Red Hot & Blue Why? menu
Damon's Grill	Damon's Grill Why? menu
Other	Other Why? menu