AMA WSJ-Case Survey

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* 1. What is your age?

17 or younger

18-22

23-29

30-39

40-49

50-59

60 or older

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* 2. What is your gender?

Female

Male

Other (specify)

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* 3. What type of college are you attending or have attended in the past?

Four year private

Four year public

Two year public

Other (please specify)

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* 4. What state is your college in?

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* 5. What most closely describes your major?

Business/Economics

Sciences

Psychology

Humanities (English, Languages)

Arts

Health Sciences

Mathematics

History

Philosophy/Political Science

Education

Engineering

Other (please specify)

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* 6. Who/What helped you decide your major? Choose all that apply.

School counselors

Jobs / Internships

Articles about career paths

Career quizzes / Inventories

Soul searching

Other (please specify)

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* 7. How do you like to receive news? Choose all that apply.

Read

Listen

Watch

Interactive (such as a slideshow)

Other (please specify)

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* 8. Which social media platforms do you use for news? Do you subscribe to any of these?

	Do you use it?	Do you subscribe to it?
Snapchat	Snapchat Do you use it?	Snapchat Do you subscribe to it?
Instagram	Instagram Do you use it?	Instagram Do you subscribe to it?
WhatsApp	WhatsApp Do you use it?	WhatsApp Do you subscribe to it?
Twitter	Twitter Do you use it?	Twitter Do you subscribe to it?
Facebook	Facebook Do you use it?	Facebook Do you subscribe to it?
LinkedIn	LinkedIn Do you use it?	LinkedIn Do you subscribe to it?
YouTube	YouTube Do you use it?	YouTube Do you subscribe to it?
Reddit	Reddit Do you use it?	Reddit Do you subscribe to it?
I do not use social media platforms to get my news	I do not use social media platforms to get my news Do you use it?	I do not use social media platforms to get my news Do you subscribe to it?

Other (please specify)

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* 9. What news channels / publications do you get your news from? Do you subscribe to any of these?

	Do you use it?	Do you subscribe to it?
CNN	CNN Do you use it?	CNN Do you subscribe to it?
The Wall Street Journal	The Wall Street Journal Do you use it?	The Wall Street Journal Do you subscribe to it?
The New York Times	The New York Times Do you use it?	The New York Times Do you subscribe to it?
Washington Post	Washington Post Do you use it?	Washington Post Do you subscribe to it?
BBC	BBC Do you use it?	BBC Do you subscribe to it?
The Economist	The Economist Do you use it?	The Economist Do you subscribe to it?
Local news station	Local news station Do you use it?	Local news station Do you subscribe to it?
Buzzfeed	Buzzfeed Do you use it?	Buzzfeed Do you subscribe to it?
The Financial Times	The Financial Times Do you use it?	The Financial Times Do you subscribe to it?
USA today	USA today Do you use it?	USA today Do you subscribe to it?
theSkimm	theSkimm Do you use it?	theSkimm Do you subscribe to it?
Morning Brew	Morning Brew Do you use it?	Morning Brew Do you subscribe to it?
FOX News	FOX News Do you use it?	FOX News Do you subscribe to it?
The Huffington Post	The Huffington Post Do you use it?	The Huffington Post Do you subscribe to it?
C-Span	C-Span Do you use it?	C-Span Do you subscribe to it?
Bloomberg	Bloomberg Do you use it?	Bloomberg Do you subscribe to it?
The Times of London	The Times of London Do you use it?	The Times of London Do you subscribe to it?
Associated Press	Associated Press Do you use it?	Associated Press Do you subscribe to it?
MSNBC	MSNBC Do you use it?	MSNBC Do you subscribe to it?
TIME	TIME Do you use it?	TIME Do you subscribe to it?
NPR	NPR Do you use it?	NPR Do you subscribe to it?
I do not read the news	I do not read the news Do you use it?	I do not read the news Do you subscribe to it?

Other (please specify)

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* 10. How often do you read the news?

4+ times a day

2-3 times a day

Once a day

2-3 times a week

Once a week

2-3 times a month

Once a month

Rarely to Never

Other (please specify)

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* 11. Why do you read the news?

Stay informed

Find it enjoyable/Entertainment

Like to discuss the news with others

Helps me decide where I stand on issues

Feel connected to my community

Civic motivation/ be a better citizen by reading the news

For school work

Problem solving needs

Learn how to save or manage money

Help you in your job

Take action to address issues you care about

Other (please specify)

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* 12. Is what you read related to your major/career field?

Yes

Sometimes

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* 13. Why don’t you read the news, or why would you choose not to read the news one day?

Depressing/stressful

Overly biased

Stories are too repetitive

It’s boring

It’s confusing

It isn’t relevant to me

Other (please specify)

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* 14. What are the most important qualities in a news source? (Choose top 3)

Transparent source

Objective and fair with the facts

Trustworthy

Good ethics and integrity

Not biased/opinionated

Clear and concise

Other (please specify)

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* 15. Please rank order from 1 (most important) to 7 (least important) what makes a news article more entertaining/appealing?

Headline Appeal

Photos

Videos

Links

Length

Story Content

If it’s trending

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* 16. What content are you most interested in reading? Choose all that apply.

Social justice / humanitarian

Major / career paths

Science / new technology

Business / market / economy

Entertainment /sports

Uplifting stories

Your generation making a change

Celebrity news

Politics

Other (please specify)

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* 17. If news was more personalized to your major / interests, would you read more? (for example, if you like Psychology topics and then you receive recommended articles based on Psychology)

Yes

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* 18. Would a news app that was more interactive with other users be more appealing? (For example, being able to talk about an issue and connect with other users on an app)

Yes

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* 19. Do you think reading news furthers (or will further) your career?

Yes

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* 20. If you do not think news will further your career, then why? (if you answered yes, you may leave this blank).

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* 21. Do you read the Wall Street Journal?

Always

Usually

Sometimes

Rarely

Never

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* 22. If you do not read the Wall Street Journal, why? (if you answered that you do, you may leave this blank)

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* 23. When you hear Wall Street Journal, what do you associate/think of ?

It’s all Business news

It’s Elitist

It’s not relevant for me

It’s biased/opinionated

It’s for old people

Other (please specify)