As many of you know, when the old South Orange Village Hall building was sold to a private restaurant (coming soon!), a group of community volunteers and Village leadership felt it necessary to update the community logo/brand and official seal that the Village has been using on its publications and properties. Last year, that group began the process by engaging a professional designer to come up with a new brand for South Orange Village (the Village as a whole, not the downtown). After a necessary pause at the outset of the pandemic, the team is now able to continue with the home stretch of the process and select one of three potential community logo/brand candidates. 

Please note, the three options below are for the community logo/brand. The official seal, referencing historical South Orange, is being developed separately and is not included in this survey. These community logo options use the tagline “Access It All”, which the committee has chosen to use moving forward.

 We appreciate your feedback. 

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* 1. I am a South Orange _____________ ?

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Below you will see three logos/identities that are being considered for the community facing brand for (The Township of) South Orange Village. We would like your help ranking the effectiveness of these three options in meeting our communication objectives for South Orange Village.

Please rank the options below based on your personal preference from 
1 to 3: 1 = highest/favorite; 3 = least favorite.

Below you will see three logos/identities that are being considered for the community facing brand for (The Township of) South Orange Village. We would like your help ranking the effectiveness of these three options in meeting our communication objectives for South Orange Village.<br><br>Please rank the options below based on your personal preference from <br><strong>1 to 3: 1 = highest/favorite; 3 = least favorite.</strong>

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* 2. Please rank the options below based on your personal preference from  
1 to 3: 1 = highest/favorite; 3 = least favorite.

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Section 2

These three community facing logo/identities were developed using the communication objectives below:  

South Orange Village is all about: Connectivity.

Our intention is to be Inclusive, Safe, Convenient, and a Vibrant Place
(a retreat from the city).

Our purpose is Access to it: City, Education, Open Thinking, Arts/Culture, Diversity, Government, the Old and New, Anything.

Our personality traits are: Inclusive, Vibrant, Responsible and Progressive.

The result is Balance – where you want to be.

<strong>Section 2</strong><br><br>These three community facing logo/identities were developed using the communication objectives below:  <br><br>South Orange Village is all about: <strong>Connectivity.</strong> <br><br>Our intention is to be <strong>Inclusive, Safe, Convenient, and a Vibrant Place</strong> <br> (a retreat from the city). <br><br>Our purpose is <strong>Access to it: City, Education, Open Thinking, Arts/Culture, Diversity, Government, the Old and New, Anything.</strong><br><br>Our personality traits are: <strong>Inclusive, Vibrant, Responsible and Progressive.</strong><br><br>The result is <strong>Balance</strong> – where you want to be.

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* 3. Now that you know the creative brief and communication objectives used to create the three logo/identity options we would like you to rank them again in case your preference order has changed.

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* 4. Any comments you would like to add?

Thank you and we look forward to sharing with you the results when it is complete.
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