1.HAVE YOU JOINED OUR DATABASE? IF NOT, DO SO NOW BY COPYING THE LINK BELOW:


https://www.surveymonkey.com/r/2026_Join

Murray Hill National is conducting a study on the topic of Lifestyles and would like your opinions to be included. If you qualify for this study, we are offering an incentive to participate. Please be assured that we are not selling anything and the information we gather will remain confidential and be used for research purposes only. We have a few questions to ask before providing more details and determining if you qualify to participate. By signing up for this paid research you are automatically joining our database and could be contacted for other paid studies. We do have an opt out option however it could take some time to be removed from the database and active panel.

Name

Company

Address

City/Town

State/Province

Zip/Postal Code

Country

Email address

Phone number

Job Title

Industry

*2.Please take a selfie and upload...this will expedite getting you started.(Required.)

Take the photo in good natural or indoor lighting — avoid harsh shadows or backlit situations (e.g. don't stand in front of a window). Face the camera directly, with your full face visible. Keep a neutral or natural expression unless instructed otherwise. Remove sunglasses, hats, or anything that obscures your face. Make sure the photo is in focus and not blurry.

Choose FileNo file chosen

3.Have you or any member of your family or close friends been employed in any of the following roles?

Marketing, Advertising or PR

Market Research

Journalism/TV/Radio/Media

Cooking, restaurant

Automotive industry (garage, dealership, manufacturing, etc.)

Traveling industry, tourism

Banking / insurance

Telecoms

None of the above

4.How do you identify your gender?

Male

Female

Non-Binary

5.What is your age?

6.What is your ethnicity?

American Indian or Alaska Native

Asian or Asian American

Black or African American

Hispanic or Latino

Middle Eastern or North African

Native Hawaiian or other Pacific Islander

White

7.What is your current family / living situation?

Single / living alone without any children

With partner / married without any children in the household

With partner / married with children in the household

Single parent (single living with children)

In partnership / married with all children left home (empty nesters)

Sharing a flat with friends without any children

Living with parents

8.Which of the following describes your current working status?

Full-time working

Part-time working

Self-employed / freelancer

Student

Homemaker

In education, apprenticeship, or training

Retired

Unemployed

9.What is the occupation of the Chief Income Earner in your household?

My occupation

My Job Title

My Industry

My spouse/partner occupation

My spouse/partner job title

My spouse/partner industry

10.What is your household average income per year, before taxes?

$0 to $50,000

$51, 000 to $100,000

$101,000 to $150,000

$151.000 to $200,000

$200,000 +

11.Can you tell me among the following brands which ones you....

I am aware of this brand

I would never buy this brand

Marriott International

I am aware of this brand

I would never buy this brand

Waze

I am aware of this brand

I would never buy this brand

Uber

I am aware of this brand

I would never buy this brand

Michelin

I am aware of this brand

I would never buy this brand

Continental

I am aware of this brand

I would never buy this brand

Bridgestone

I am aware of this brand

I would never buy this brand

Airbnb

I am aware of this brand

I would never buy this brand

Hilton Worldwide

I am aware of this brand

I would never buy this brand

TripAdvisor

I am aware of this brand

I would never buy this brand

TheFork

I am aware of this brand

I would never buy this brand

Forbes Travel Guide

I am aware of this brand

I would never buy this brand

Zagat

I am aware of this brand

I would never buy this brand

Nestlé

I am aware of this brand

I would never buy this brand

McDonald’s

I am aware of this brand

I would never buy this brand

12.When you hear this brand name, what comes to your mind first?

Marriott International

Waze

Uber

Michelin

Continental

Bridgestone

Airbnb

Hilton Worldwide

TripAdvisor

TheFork

Forbes Travel Guide

Zagat

Nestlé

McDonald’s

13.How would you describe your general attitude toward this brand?

Very Positive

Rather Positive

Neutral

Rather Negative

Very Negative

Marriott International

Very Positive

Rather Positive

Neutral

Rather Negative

Very Negative

Waze

Very Positive

Rather Positive

Neutral

Rather Negative

Very Negative

Uber

Very Positive

Rather Positive

Neutral

Rather Negative

Very Negative

Michelin

Very Positive

Rather Positive

Neutral

Rather Negative

Very Negative

Continental

Very Positive

Rather Positive

Neutral

Rather Negative

Very Negative

Bridgestone

Very Positive

Rather Positive

Neutral

Rather Negative

Very Negative

Airbnb

Very Positive

Rather Positive

Neutral

Rather Negative

Very Negative

Hilton Worldwide

Very Positive

Rather Positive

Neutral

Rather Negative

Very Negative

TripAdvisor

Very Positive

Rather Positive

Neutral

Rather Negative

Very Negative

TheFork

Very Positive

Rather Positive

Neutral

Rather Negative

Very Negative

Forbes Travel Guide

Very Positive

Rather Positive

Neutral

Rather Negative

Very Negative

Zagat

Very Positive

Rather Positive

Neutral

Rather Negative

Very Negative

Nestlé

Very Positive

Rather Positive

Neutral

Rather Negative

Very Negative

McDonald’s

Very Positive

Rather Positive

Neutral

Rather Negative

Very Negative

14.Do you currently own a personal vehicle (car or motorcycle) that you use at least once a week?

Yes

No

15.What is / are the brand and model of vehicles that you personally own?

Vehicle 1 Brand

Vehicle 1 Model

Vehicle 1 Date of Purchase/lease

Vehicle 2 Brand

Vehicle 2 Model

Vehicle 2 Date of Purchase/lease

16.How involved are you personally in your vehicles maintenance?

I am the person in charge of following up my car maintenance

I am not the person in charge of my car maintenance

17.Among the following maintenance activities, which one have you already performed on your car/motorcycle?

Oil Change

Tire Replacement

Brake Check or Replacement

Battery Test or Replacement

Air Filter Replacement

Fluid Check and Refill (e.g., coolant, brake fluid)

Regular Service Maintenance

Other (please specify)

18.In a typical week, which of the following transport modes do you use?

Personal car

Public transport (bus, train)

Bicycle

Scooter

Motorcycle

Car-sharing services

Walking

Other (please specify)

19.How many different transport modes do you combine daily for 1 journey: ………for example taking a car to park at a bus or train station?

Personal car

Public transport (bus, train)

Bicycle

Scooter

Motorcycle

Car-sharing services

Other (please specify)

20.What activities do you primarily engage in during your leisure time? (Select all that apply)

Reading books

Watching Movies/TV Shows

Playing Sports

Cooking/Baking

Traveling/Outings

Dining out at restaurants and bars

Visiting cultural events

Playing Video Games

Gardening

Crafting/DIY Projects

Socializing with Friends/Family

Listening to Music/Podcasts

21.How frequently do you attend social outings such as dining out?

Daily

Weekly

Bi-weekly

Monthly

Less than once a month

22.How would you best describe your dining and restaurant preferences: I'm going to quote you some sentences. On a scale from 1 to 4, could you tell me to what extent these statements apply to you 1 = does not apply at all / 4 = applies perfectly

Does Not apply at all

Applies Somewhat

Applies Quite Well

Applies Perfectly

I frequently visit starred restaurants, have a high budget for dining without constraints, and prioritize quality in my restaurant choices.

Does Not apply at all

Applies Somewhat

Applies Quite Well

Applies Perfectly

I regularly go to restaurants on a monthly basis, preferring quality establishments

Does Not apply at all

Applies Somewhat

Applies Quite Well

Applies Perfectly

I enjoy discovering new dining addresses and culinary experiences, seeking authentic gastronomic adventures.

Does Not apply at all

Applies Somewhat

Applies Quite Well

Applies Perfectly

23.Among the following types of restaurants, how often do you visit….. ?

Often (more than twice a year)

Sometimes (at least once a year)

Rarely (at least one time)

Never

Starred Restaurants (Globally recognized ratings awarded by guides to restaurants offering cuisine experiences ranging from "very good" to "exceptional" based on ingredient quality, flavor, technique, chef personality and consistency

Often (more than twice a year)

Sometimes (at least once a year)

Rarely (at least one time)

Never

Gastronomic Restaurants (High-end, formal dining establishment focused on offering a refined, multi-course culinary experience featuring creative, top-quality, and often locally sourced ingredients)

Often (more than twice a year)

Sometimes (at least once a year)

Rarely (at least one time)

Never

Fine-dining restuarant

Often (more than twice a year)

Sometimes (at least once a year)

Rarely (at least one time)

Never

Fast casual restaurants

Often (more than twice a year)

Sometimes (at least once a year)

Rarely (at least one time)

Never

Fast food restaurant

Often (more than twice a year)

Sometimes (at least once a year)

Rarely (at least one time)

Never

Bistro/Cafe

Often (more than twice a year)

Sometimes (at least once a year)

Rarely (at least one time)

Never

24.What are the 2 last starred restaurants that you have visited? When?

25.How often do you use apps or guides to plan your dining experiences?

Rarely/Never

Sometimes

Often

Always

26.What type of travel do you enjoy the most? (Select all that apply)

Adventure Tourism (e.g., hiking, mountaineering, extreme sports)

Cultural and Historical Experiences (e.g., visiting museums, ancient ruins)

Beach and Resort Vacations (e.g., sunbathing, spa treatments)

City Exploration (e.g., urban sightseeing, shopping tours)

Wildlife and Nature Exploration (e.g., safaris, bird watching)

Luxury Travel (e.g., five-star hotels, private jets)

Road Trips and Camping

Family-Oriented Vacations (e.g., theme parks, family resorts)

Solo Travel

Other (please specify)

27.How many leisure trips do you usually make annually, nationally?

6 or more

4 or 5 per year

2 to 3 per year

1 per year

Less often

28.How many leisure trips do you usually make annually, internationally?

6 or more

4 or 5 per year

2 to 3 per year

1 per year

Less often

29.What types of accommodation do you typically choose when traveling?

Luxury Hotels (e.g., five-star services, premium amenities)

Boutique Hotels (e.g., unique designs, intimate settings)

4-star Hotels

3-star Hotels

Budget Hotels (e.g., affordable rates, basic amenities) / 1-star or 2-star Hotels

Eco-Friendly Hotels (e.g., sustainable practices, green certification)

Bed and Breakfasts

Vacation Rentals (e.g., Airbnb, VRBO)

Camping Areas/RV Parks

Homestays ( renting a bedroom in someone else’s home)

Other (please specify)

30.In the past 24 months, what leisure trips have you made? What types of accommodation?

31.Which of the following digital practices do you regularly practice on the Internet or with your smartphone?

Browsing the internet

Social media interaction (e.g., Facebook, Instagram, Twitter)

Streaming content (e.g., Netflix, YouTube)

Using navigation applications

Using mobile apps (health, transportation, games, etc.)

Using tools for work or study (Teams, Zoom, Google Drive, etc.)

Managing your bank accounts online

Booking restaurants

Online shopping

Mobile gaming or game streaming

Other (please specify)

32.Please feel free to answer the questions I am about to ask you. Be spontaneous and sincere.
Tell me about the last piece of music / song / concert / film that made an impression on you.

33.What did you think? Why?