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UTV ACTION 2022 Reader Survey
1.
How often do you buy UTV Action magazine?
1-4 issues a year
5-8- issues a year
9-12 issues a year
Subscribe
Web only
I Read the Print version AND go on the website
2.
How long have you been reading UTV Action?
Less than 1 yr
1-4 years
5-10 years
11-15 years
16-20 years
20-30 years
31+ years
3.
How many people besides yourself look through your copy of UTV Action?
1
2
3
4
5
6+
None
4.
Do you own a UTV?
Yes
No
5.
How many UTV's do you own?
1
2
3
4+
6.
How many seats do your UTVs have?
1
2
3
4
5
6
7.
What year is your newest UTV?
2022
2021
2020
2019
2018
2017
2016
2015
2014 or earlier
8.
What brand(s) do you own?
Artic Cat/Tracker
Argo
Big Dog
Can-Am/Bombardier
CFMoto
Cub Cadet
Hisun
Honda
Intimidator
John Deere
Joiner
Kawasaki
Kymco
Massimo
ODES
Polaris
Segway
SSR
Yamaha
Other (please specify)
9.
Do you plan to buy a UTV in the next 12 months?
Yes
Probably
Maybe
No
10.
Which brand(s) are you considering?
Artic Cat/Tracker
Argo
Big Dog
Can-Am/Bombardier
CFMoto
Cub Cadet
Hisun
Honda
Intimidator
John Deere
Joiner
Kawasaki
Kymco
Massimo
ODES
Polaris
Segway
SSR
Yamaha
Undecided
Other (please specify)
11.
What type(s) are you considering?
Sport
Utility
Not Sure
12.
Are you planning to buy an ATV?
Yes
Probably
Maybe
No
13.
What are your BEST sources of information for purchasing a UTV?
UTV ACTION Print and Digital Magazine
UTV ACTION WEBSITE
UTV ACTION Facebook
UTV ACTION Instagram
Off Road Dealers
Friends
Other mags
People at races
Internet
Catalogs
Amazon
Instagram
Facebook
YouTube videos
Other (please specify)
14.
Do you influence your friends on what UTV they should buy?
Yes
No
15.
When looking to buy, what source(s) do you trust the MOST to give you accurate info on new vehicles, parts and accessories and equipment?
UTV ACTION Print and Digital Magazine
UTV ACTION WEBSITE
UTV ACTION Facebook
UTV ACTION Instagram
Off Road Dealers
Friends
Other mags
People at races
Internet
Catalogs
Amazon
Instagram
Facebook
Random YouTube videos
Brand Ambassadors
Social Media Influencers
Other (please specify)
16.
How do you use your UTV
Adventure
Farm
Hunt/fish/camp
Off-road fun
Racing
Rock Crawling
Sand dunes
Snow/ice
Swamp riding
Other (please specify)
17.
How many of your family members also ride with you?
1
2
3
4+
None
18.
Do you compete in organized races?
Yes
No
19.
If yes, what type of racing do you compete in?
Cross country/hare scramble
Desert
Flat track
Ice racing
Motocross
Mud bogs
Rocks
Sand drags
Other (please specify)
20.
If you own a TRUCK, what brand(s) do you own?
Chevrolet
Dodge
Ford
Honda
GMC
Jeep
Ram
Toyota
Nissan
None
Other (please specify)
21.
If you own a VAN, what brand do you own?
Chevrolet
Dodge
Ford
GMC
Ram
Nissan
Mercedes
None
Other (please specify)
22.
What other vehicles do you own?
UTV trailer
Mountain bike
ATV
Electric bike
Off-road motorcycle
Road bike
RV/camper
SUV
Travel trailer/Toy Hauler
Other (please specify)
23.
What UTV/Off-Road Parts and Upgrades are you planning to purchase? Check All that apply
Exhaust system
Kill switch
UTV Steering wheel
Steering damper
Sprockets
Chain
Drive Belt
Auto clutch
Winch
Air Filter
Full Engine Mods
Fuel injection module
Oil
Coolant
Tires
Tire repair/inflation product
Wheels
Brake Pads
Rear axle
Roll Cage
Mirrors
Seats
Seat Cover
Doors
Harness
Brush guard
Bumper
Skid plate
Lighting
Communication System
Navigation System
GPS
Action camera
Suspension Mods
Full Lift Kit
Suspension Arms
Shocks/Springs
Cleaning product
Drink system
Truck
Van
Toy Hauler
UTV Trailer
24.
Where do you buy the majority of your off-road parts, apparel and accessories?
From Advertisers in UTV ACTION Magazine and Website
UTV ACTIONs social media
Off-Road Shop
Manufacturer's E-Commerce Site
Online Off-Road Company
Sporting Goods store
Amazon
Instagram
Facebook Marketplace
Other (please specify)
25.
On an average, how much do you spend on parts and accessories for your UTV each month?
$400+
$300-$399
$200-$299
$100-$199
Less than $100
26.
Have you ever purchased products from advertisers in UTV ACTION?
Yes
No
27.
What brand(s) of exhaust do you run on your vehicles?
Aaen
Akrapovic
Alba
Barkers
Bassani
Big Gun
CT
Curtis Sparks
Dasa
DG
DMC
Dubach
Duncan Racing
Eddie Sanders
FMF
Gibson
GYTR
HMF
Lexx
Looney Tuned
MBRP
Muzzys
Pro Circuit
Rocket
SuperTrapp
Toomey
Trinity
Two Brothers
Yoshimura
Stock
Other (please specify)
28.
What brand(s) of air filter do you have?
DT-1
K&N
KWT
Maxima
MSR
No Toil
PC Racing
Pro Filter
R2C
S&B
Twin Air
Uni-Filter
Stock
Other (please specify)
29.
What brand(s) of tires do you have?
AMS
Arisun
BF Goodrich
BKT
Carlisle
CST
Duro
DWT/Douglas
EFX
Fuel
GMZ
Goldspeed
Gorilla
Greenball
High Lifter
Hoosier
ITP
Kenda
Maxxis
Milestar
Moto Race Tire
Obor
Ocelot
Ohtsu
Pit Bull
Pro Armor
Rage
RP Advanced
Sand Tires Unltd.
Sedona
SkatTrak
STI
Sun F
Super ATV
Super Grip
System 3
Toyo
Tusk
Vee Rubber
Yokohama
Stock
Other (please specify)
30.
How many sets of tires do you buy a year?
1
2
3
4
5+
None
31.
What brand(s) of wheels do you have?
Allied/Raceline
AMS
Black Rhino
DWT/Douglas
Fuel
GMZ
Goldspeed
High Lifter
Hiper
ITP
KMC
Method
Moto Metal
Motosport Alloy
MSA
No Limit
OMF
Rage
Sedona
STI
Super Grip
System 3
Tusk
Vision Wheel
Stock
Other (please specify)
32.
What brand(s) of brake pads do you have?
Braking
DP
EBC
EPI
Galfer
Magnum
Moose
Open Trail
Race-Driven
SBS
Streamline
Tusk
Vesrah
Stock
Other (please specify)
33.
What brand(s) of oil do you use?
AMSOIL
Bel-Ray
Blud
Can-Am
Castrol
Firepower
Hondaline
Kawasaki
Klotz
Lucas Oil
Maxima
Mobil 1
Motorex
Motul
Mystik
Pennzoil
Polaris
PJ1
Quaker State
Redline
Repsol
Shell Rotella
Spectro
Torco
Valvoline
Yamalube
Other (please specify)
34.
What brand(s) of coolant do you use?
AMSOIL
Bel-Ray
Castrol
Engine Ice
Evans
Firepower
Hondaline
Kawasaki
Lucas Oil
Maxima
Mobil 1
Motorex
Motul
Peak
Pennzoil
PJ1
Polaris
Prestone
Quaker State
Repsol
Rock Oil
Silkolene
Twin Air
Valvoline
Yamalube
Other (please specify)
35.
Have you had your suspension modified in any way?
Yes
No
Thinking about it
36.
Have you modified your engine in any way?
Yes
No
Thinking about it
37.
What brand(s) of suspension arms do you have on your UTV?
CT Raceworks
Cognito
Deviant
Eye Ball
Fusion
HCR
High Lifter
Houser
Lonestar
Madigan
RT Pro
S3
Shock Therapy
Speed SXS
Super ATV
Teixeira
Stock/none
Other (please specify)
38.
What brand(s) of shocks/springs do you have on your UTV?
Eibach
Elka
Fox
HyperCo
King
Motowoz
PAC
Radflow
Shock Therapy
Walker Evans
ZBroz
Stock/none
Other (please specify)
39.
What brand(s) roll cage do you have on your UTV?
Cageworx
Cognito
CT Raceworks
Houser
IMG
Lonestar
Pro Armor
Weller
None
Other (please specify)
40.
What brand(s) of steering wheel do you have?
Assault
Dragonfire
Grant
Moose
MPI
NRG
Pro Armor
Sparco
Tusk
Stock
Other (please specify)
41.
What brand(s) of belt do you have?
AKM
Dayco
EPI
Evo
Gates
G-Boost
Goodyear
Gorilla
Hunterworks
Quad Boss
Super ATV
Timken
Trinity
Stock
Other (please specify)
42.
What brand(s) of mirrors do you have?
Assault
Chupacabra
EMP
Mod Quad
Moose
Open Trail
Pro Armor
Quad Boss
Sector 7
Seizmik
Tusk
Stock/none
Other (please specify)
43.
What brand of Navigation System do you use?
Gaia
Garmin
Lead NAV
Lowrance
Magellan
Mob Armor
OnX
Polaris Ride Command
Rever
Other (please specify)
44.
What aftermarket doors do you have on your UTV?
Assault
Axiom
Beard
Cognito
Dragonfire
Factory UTV
IMG
Kimpex
Mod Quad
Moose
Pro Armor
PRP
QuadBoss
SDR Motorsports
Seizmik
Side by Side
Tusk
None/Stock
Plan to
Other (please specify)
45.
What aftermarket harnesses do you have on your UTV?
Assault
Beard
Crow
Dragonfire
G-Force
Mastercraft
Moose
Pro Armor
Polaris
PRP
Slasher
Simpson
SoCal
Sparco
Speed Ind.
SxS Ind.
UTV Inc
None/Stock
Plan to
Other (please specify)
46.
What aftermarket seats have do you have on your UTV?
Aces
Beard
BS Sand
Dragonfire
Impact
Mastercraft
Moose
PRP
Sparco
SxS Ind.
Twisted Stitch
None/Stock
Plan to
Other (please specify)
47.
What brand(s) of communications systems do you have?
Cardo
Garmin
Motorola
PCI
RacerX
Rugged Radios
Sena
UClear
UTV Com
None
Plan to
Other (please specify)
48.
What Off-Road Riding Gear and Apparel are you planning to purchase? Check All that apply
Helmet
Goggles
Gloves
Boots
Riding Apparel (Jersey and Pants)
Chest Protector
Knee Brace
Neck Brace
Action Camera
Driving Suit
Other (please specify)
49.
Have you ever purchased riding gear you see in UTV ACTION magazine?
Yes
No
50.
How much do you spend on riding gear and apparel during the year?
$1500+
$1200-$1499
$1000-$1199
$800-$999
$600-$799
$400-$599
$250-$399
$249 or less
51.
What brand(s) of helmet(s) have you purchased?
100%
6D
AGV
Alpinestars
Answer
Arai
ARC
Bell
EVS
Fly
Fox
FXR
Gmax
HJC
Just 1
Klim
Leatt
LS2
Moose
MSR
O'Neal
Ocelot
One Industries
Scorpion
Shoei
Solid
Suomy
Thor
TLD
Vemar
ZIR
ZOX
Other (please specify)
52.
What brand(s) of goggles have you purchased?
100%
509
Answer
Arnette
Blur
Bray
Dragon
EKS Brand
Factory Ride
Flow Vision
Fly
FMF
Fox
FXR
Klim
Leatt
Moose
Oakley
Onium
Pro Grip
Scott
Spy
Thor
Viral
Von Zipper
Wolfsnout
None
Other (please specify)
53.
What brand(s) of gloves have you purchased?
100%
212
Acerbis
Alias
Alpinestars
Answer
ARC
Bilt
EVS
Fasthouse
Fly
Fox
FXR
Klim
Leatt
Mechanix Wear
Moose
MSR
O'Neal
Ocelot
One Industries
ONYX
Pro Grip
Risk Racing
Seven
Shift
Thor
TLD
Other (please specify)
54.
What brand(s) of boots have you purchased?
Alpinestars
Answer
Fly
Forma
Fox
FXR
Gaerne
Leatt
Moose
MSR
O'Neal
Ocelot
Sidi
TCX
Thor
None
Other (please specify)
55.
What brand(s) of riding gear have you purchased?
Acerbis
Alpinestars
Answer
Bilt
Fly
Fox
FXR
Klim
Leatt
Moose
MSR
O'Neal
Ocelot
One Industries
Renen
Seven
Shift
Thor
TLD
None
Other (please specify)
56.
What other protective items have you purchased?
Ankle brace
Elbow guard
Knee brace
Neck brace
Wrist brace
None
Other (please specify)
57.
What brand(s) of driving suit have you purchased?
Alpinestars
G-Force
K1
Impact
Klim
Mastercraft
Sparco
Simpson
None
Other (please specify)
58.
What brand(s) of action camera do you own?
360
Fly
Drift
Epic
Garmin
GoPro
Innovv
ISAW
JVC
Replay
Sony
None
None but plan to
Other (please specify)
59.
What is your gender?
Male
Female
Prefer not to answer
60.
Age
Under 18
18-24
25-34
35-44
45-54
55-64
65-74
75+
61.
What is your total yearly household income?
$250k+
$200k-$249K
$150k-$199K
$120k-$150k
$90k-$120k
$70k-$90k
$50k-$70k
$30k-$50k
Under $30k
62.
If you are over 18, what is your level of education?
High sch grad
Some college
Attending college
College grad
Post grad degree
Other (please specify)
63.
What other sports/activities do you participate in?
Camping
Fishing
Hunting
ATV riding
Mountain biking
Off-road moto riding
Road cycling
Truck off road
64.
Do you still enjoy reading UTV ACTION magazine in Print?
Yes, every issue
Yes
Occasionally
Rarely
No
65.
How likely are you to research a brand/product online after reading a review in UTV ACTION?
Every time
Very likely
Usually
If it's a positive review
Rarely
Very unlikely
66.
Are you more likely to buy a product if it gets a favorable UTV ACTION review?
Yes
Usually
No
67.
What sources of content/research do you find MOST helpful to best decide which products you're going to buy?
Manufacturer's Website Information
Trusted Source Magazine or website technical testing of vehicle/product with expert opinions
Video technical test of vehicle/product
Video content showing vehicle/product being used in scenic areas but with no technical discussion of product
Google Search of the product
Instagram or Facebook posting from manufacturer on product
Instagram Paid Influencer posting
Videos from Influencers paid by manufacturer to use the product
Facebook ads
Paid/Sponsored content (Advertorial) placed on a Media Outlet
Amazon reviews of the product
Friend's opinions
UTV Shop's recommendations
Reviews on a UTV E-Commerce site that sells the product
Content showing people like you enjoying and using the product
68.
Indicate which types of content that you'd like to see more or, the same amount of, or see less of in the print magazine, the website, video and other media.
More
The same
Less
None
UTV tests and reviews
More
The same
Less
None
Wheel and/or tires test and reviews
More
The same
Less
None
Aftermarket product tests and reviews
More
The same
Less
None
Riding gear tests and reviews
More
The same
Less
None
UTV test videos
More
The same
Less
None
Product test videos
More
The same
Less
None
UTV Buyer's Guides
More
The same
Less
None
Travel and Where-To-Ride Stories and info
More
The same
Less
None
Electric UTV tests and reviews
More
The same
Less
None
UTV Builds
More
The same
Less
None
Sponsored (Advertiser-paid) content about their products
More
The same
Less
None
Racing results
More
The same
Less
None
Racing set-ups
More
The same
Less
None
Camping, fishing, hunting UTV destinations
More
The same
Less
None
Jamboree stories
More
The same
Less
None
Throwback, history, vintage reviews, "back-in-the-day" stories
More
The same
Less
None
*
69.
Please enter your name and email to be entered to win the Contest! THANKS!!!
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