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* 1. How many contacts do you currently have in your marketing/prospect database?

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* 2. How many contacts do you currently have in your CRM/SFA system?

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* 3. What percentage of your marketing/prospect database would you estimate is incomplete or inaccurate?

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* 4. What percentage of your CRM/SFA database would you estimate is incomplete or inaccurate?

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* 5. How do you currently update/refresh your in-house marketing/prospect database?

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* 6. What is your current policy for inaccurate or incomplete contacts in your databases that either bounce back or don’t have the information needed to connect through multiple channels?

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* 7. What is your average response rate for outbound demand generation campaigns?

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* 8. Do you currently offer your marketing and sales teams access to outside databases to provide added intelligence, additional contact sources at their prospect companies?

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* 9. If yes, which database sources are you currently using or have you used in the past?

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* 10. Do you integrate any of those outside database sources into your CRM/SFA systems to help append and refresh outdated contacts?

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* 11. How do you currently update/refresh your in-house marketing/prospect database?

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* 12. Do you work with outside agencies on data strategy?

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* 13. What strategies are you look for this year to drive in-bound leads? Outbound lead generation?

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* 14. What's the life span of an "active record"?

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* 15. Who manages your database?

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* 16. Where is the marketing database stored?

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* 17. Do you have any bad data horror stories? If possible please quantify any costs.

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* 18. How does your company determine the impact of bad data within your organization?

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* 19. What is your definition of bad data?

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* 20. Where do you see the impact of bad data?

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