Introduction

The world is transforming towards more sustainable forms of growth. This is the biggest challenge, but also the biggest commercial opportunity of our times, opening unprecedented opportunities to progressive companies that equip themselves to be at the forefront of this strategic trend. A clearer understanding of priorities, barriers, and enablers of the sustainability transition that you are perceiving as a company will enable business schools to better support and equip you and your company to take advantage of the opportunities that emerge from it. We are grateful if you would take 5 minutes to complete this short survey. Please do so before 15 November, so that we can share back anonymised insights soon after!

Please fill out these details and survey:

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* 1. Name

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* 2. Email

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* 3. Position

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* 4. Company Name

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* 5. Number of employees

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* 7. Country

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* 8. Data protection - participant consent:

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* 9. Why is your company considering sustainability? (Motivation)

  Completely disagree Somewhat disagree Neither agree or disagree Somewhat agree Completely agree
To benefit from the growth in demand for sustainable products and solutions.
To comply with regulations and minimize reputational risk.
To minimize financial risk related to operational and/or supply chain disruptions.
To avoid becoming irrelevant when the rest of the world transitions to more sustainable models.
Because we see sustainability as a driver of innovation and opportunity for new growth.
Because the world needs to change its forms of production and consumption and it is the right thing to do, even if it requires extra effort in the short term.

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* 10. What are your (company’s) immediate priorities (for the next 2 years) for successfully navigating the sustainability transition? (priorities)

  Completely disagree Somewhat disagree Neither agree or disagree Somewhat agree Completely agree
Anticipating the strategic implications and options for my organisation.
Articulating a compelling sustainability vision and narrative for my company.
Building sustainability knowledge, mindset and behaviour throughout my organisation.
Integrating sustainability into the strategy and operations of my organisation.
Mobilising the innovation eco-system and strategic partners to develop profitable new (sustainable) growth opportunities and reduce life-cycle sustainability impact.
Establishing comprehensive internal objectives and measurement and ESG reporting frameworks.
Getting greater access to finance to accelerate scaling of sustainable solutions.

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* 11. In your opinion, what is preventing your company from seeing the sustainability transition as an opportunity and being more progressive in it? (barriers)

  Completely disagree Somewhat disagree Neither agree or disagree Somewhat agree Completely agree
Lack of strategic vision
Belief that sustainability costs money
Lack of regulatory incentive
Lack of commercial opportunity, no demand from customers
Organizations lack sustainability knowledge / skills
Lack of innovation partners
Lack of purpose

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* 12. In your opinion, what is most needed for companies in your country to accelerate their sustainability transition? (drivers)

  Completely disagree Somewhat disagree Neither agree or disagree Somewhat agree Completely agree
Better sustainability knowledge / skills
Clearer regulation
Demands and support from supply chain partners / customers
Public opinion pressure / reputation risk
Stronger policy and regulatory support and incentives, s.a. transition subsidies
Potential savings from sustainable investment
Potential revenue growth from new, sustainable products
Access to an enabling innovation network

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* 13. Who in your company is in charge of the sustainability transition?

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