Hi! My name is Avery and I am putting together a business plan to start my own cat food company. I have wanted to do this for a very long time because of my own gripes with the industry and the struggle to find exactly what my cat needs. I know the things I value in a good cat food, but I need to show investors that others care about the same things. Taking this survey will be a huge help to me in this process. Thank you so much for your time! Participation is completely voluntary. P.S: This survey contains Karma to get free survey responses at SurveySwap.io

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* 1. Please rank these qualities on how important they are to you in a cat food.

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* 2. On a scale of 1 to 10, how important is quality of ingredients to you?

0 (not important) 10 (very important)
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i We adjusted the number you entered based on the slider’s scale.

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* 3. On a scale of 1 to 10, how important is affordability to you?

0 (not important) 10 (very important)
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i We adjusted the number you entered based on the slider’s scale.

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* 4. If you are willing to say what "affordable" means to you, please do.

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* 5. On a scale of 1 to 10, how important is ethical sourcing and manufacturing to you?

0 (not important) 10 (very important)
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i We adjusted the number you entered based on the slider’s scale.

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* 6. On a scale of 1 to 10, how important is accessibility (only available online vs. in major stores, etc.) to you?

0 (not important) 10 (very important)
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i We adjusted the number you entered based on the slider’s scale.

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* 7. On a scale of 1 to 10, how important is food format (paté vs. shreds/cuts, etc.) to you?

0 (not important) 10 (very important)
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i We adjusted the number you entered based on the slider’s scale.

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* 8. Does your cat eat wet food, dry food (includes freeze-dried), or both?

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* 9. What type of food does your cat prefer? Please check all that apply.

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* 10. What meat options does your cat prefer? Please check all that apply.

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* 11. Does your cat have any food allergies? Please check all that apply.

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* 12. Do you value your cat's food being grain-free?

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* 13. What kind of wet food packaging do you prefer? (if your cat does not eat wet food, please skip this question)

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* 14. What kind of treats does your cat prefer? Please check all that apply.

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* 15. Are you interested in "appetizers"/snacks for your cat?

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* 16. Are you interested in food toppers?

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* 17. Are you interested in health supplements? Please check all that apply.

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* 18. If desired, please list the brands of food and/or treats you feed your cat.

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* 19. Are there any comments you would like to add?

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50% of survey complete.

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