THE REVENUE ENABLEMENT 100 ANALYSIS

To help senior growth leaders transform their commercial models to adapt to the new buying reality, our faculty is publishing the Revenue Enablement 100 Report - comprehensive analysis of the growth technology landscape. The analysis will use our proprietary Revenue Enablement EcosystemSM model to highlight the 100 technology solutions that will be essential to building a 21st Century Commercial Model. The purpose of these questions are to better understand how your solution and services can help growth leaders transform their commercial model to accelerate growth, address buyer needs, and measurably increase the return on growth assets.

Upon completion of this form, an analyst from the Revenue Enablement Institute will arrange a briefing with your leadership to explore and understand your solution more deeply. Thank you for your participation.

Question Title

* 1. What types of executives or managers buy your solution or service?

The CEO and Board of Directors

The most senior sales executive

The most senior marketing executive

The most senior service or customer care executive

Line sales managers

Sales and marketing effectiveness or operations professionals

Sales training and development professionals

Analytics executives and managers

Individual sales or service representatives

Other (please specify)

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* 2. How do you describe your solution to customers (in 50 words or less)?

Question Title

* 3. What type of use case does your solution support (pick all that apply)?

Learning, Training, and Development

Automating Sales Processes and Tasks

Targeting Prioritization and Personalizing Sales Actions

Managing and Leveraging Sales Activity Data

Advanced Sales Analytics and AI

Sales Channel Enablement and Automation

Managing Salespeople, Territories and Accounts

Other (please specify)

Question Title

* 4. Which of these categories best describes your capabilities (pick all that apply)?

SALES SUPPORT INFRASTRUCTURE: We are sales support infrastructure like CRM, digital and learning asset management, and sales automation that underpins sales process optimization

REVENUE ENGAGEMENT DATA: We provide data about sales activity and performance and/or customer engagement, intent to support data-driven selling, targeting, decision-making and resource optimization

CUSTOMER FACING TECHNOLOGIES: We enable digital customer touch points to better engage customers in digital, social, email and mobile channels

REVENUE OPERATING SYSTEM: We help to consolidate, harmonize, structure, and update all customer and sales data into a single source of truth

REVENUE TEAM MEASUREMENT: We provide visibility and insights to senior management on account health, seller performance, customer engagement and forecast accuracy

REVENUE TEAM MANAGEMENT: We help sales managers manage, coach, measure and direct large sales and service teams around accounts, activities, and goals

REVENUE RESOURCE OPTIMIZATION: We help optimally allocate sales resources around territories, products, accounts, actions and opportunities to reduce cost to sell and increase customer lifetime value

REVENUE ENHANCEMENT: We help optimize how your sales teams price, personalize, package and distribute products and services to enhance revenue and streamline channels

REVENUE CHANNEL OPTIMIZATION: We enable and optimize the performance of selling channels become more effective including direct sales, virtual selling reps, dealers, partners and distributors and DTC channels