Metric Labs Google Ads Maturity Assessment

Instruction

This assessment consists of ten multiple-choice questions. Upon submission of your answers, you will receive your results, which include your score and personalised recommendations.

Question Title

1. How closely do the conversions tracked in Google Ads match the conversions recorded in your CRM? (Required.)

Extremely accurate.

Very accurate.

Somewhat accurate.

Not so accurate.

Not at all accurate.

Question Title

2. What bidding strategy are you using for your brand search campaigns? (Required.)

Maximise Clicks

Maximise Conversions

Target Impression Share

Maximise conversion Value

Other

Question Title

3. For PMAX campaigns, do you know how the costs are distributed across different networks, such as Display, Video, Shopping, and Search? (Required.)

I do not know

I have a script that tells me the cost by network

I use the Google Ads interface to determine the cost allocation

Question Title

4. We have seen avg CPCs increase by 20% - 50% across multiple industries. What strategies have you implemented to manage increasing average CPCs over the last few years? (Required.)

I use a combination of portfolio bids and carefully determined tCPAs and tROAS bids to manage inflating avg CPCs

I use manual bidding only

I use a third party system to manage my bidding

I am not sure how to best manage avg CPC spikes

Question Title

5. How do you determine the tROAS or tCPA bid to set for each campaign? (Required.)

I review historical campaign performance, industry competitiveness, and our business KPIs to determine the correct tROAS and tCPA per campaign

I use the tCPA and tROAS suggested by Google

I guess the best tCPA and tROAS to use

Question Title

6. Are you seeing brand terms appear in your insights reports for non-brand PMAX campaigns? (Required.)

Yes

I have no idea

Question Title

7. What methodology are you using to evaluate cross-channel cannibalisation between PMAX and Search campaigns? (Required.)

I don't evaluate cross channel cannibalisation

I use negative keywords to manage overlap between PMAX and search campaigns

I use a combination of scripts and in-platform analysis to identify cross channel cannibalisation

I am not sure what this is.

Question Title

8. How are you controlling budget pacing across different bid strategies to prevent overspending while maximising conversion value? (Required.)

I use a budget pacing tool

I manually update budgets in the Google Ads console

I use scripts to help me manage budgets

I use my own process outside the ones mentioned above

I use a set and forget approach

Question Title

9. How do you manage negative keywords efficiently across multiple campaigns and match types? (Required.)

I manually check search terms reports in the Google Ads console then add negative keywords

I use a scripts to add negative keywords programmatically

I use Google Ads Editor for negative keyword addition

None of the above.

Question Title

10. How satisfied are you with the results you're currently getting from Google Ads? (Required.)

Extremely satisfied.

Very satisfied.

Somewhat satisfied.

Not so satisfied.

Not at all satisfied.

Metric Labs Google Ads Maturity Assessment

Instruction

Question Title

1. How closely do the conversions tracked in Google Ads match the conversions recorded in your CRM? (Required.)

Question Title

2. What bidding strategy are you using for your brand search campaigns? (Required.)

Question Title

3. For PMAX campaigns, do you know how the costs are distributed across different networks, such as Display, Video, Shopping, and Search? (Required.)

Question Title

4. We have seen avg CPCs increase by 20% - 50% across multiple industries. What strategies have you implemented to manage increasing average CPCs over the last few years? (Required.)

Question Title

5. How do you determine the tROAS or tCPA bid to set for each campaign? (Required.)

Question Title

6. Are you seeing brand terms appear in your insights reports for non-brand PMAX campaigns? (Required.)

Question Title

7. What methodology are you using to evaluate cross-channel cannibalisation between PMAX and Search campaigns? (Required.)

Question Title

8. How are you controlling budget pacing across different bid strategies to prevent overspending while maximising conversion value? (Required.)

Question Title

9. How do you manage negative keywords efficiently across multiple campaigns and match types? (Required.)

Question Title

10. How satisfied are you with the results you're currently getting from Google Ads? (Required.)

Question Title

11. First Name and last Name (Required.)

Question Title

12. Work Email Address (Required.)

Metric Labs Google Ads Maturity Assessment

Instruction

Question Title

* 1. How closely do the conversions tracked in Google Ads match the conversions recorded in your CRM? (Required.)

Question Title

* 2. What bidding strategy are you using for your brand search campaigns? (Required.)

Question Title

* 3. For PMAX campaigns, do you know how the costs are distributed across different networks, such as Display, Video, Shopping, and Search? (Required.)

Question Title

* 4. We have seen avg CPCs increase by 20% - 50% across multiple industries. What strategies have you implemented to manage increasing average CPCs over the last few years? (Required.)

Question Title

* 5. How do you determine the tROAS or tCPA bid to set for each campaign? (Required.)

Question Title

* 6. Are you seeing brand terms appear in your insights reports for non-brand PMAX campaigns? (Required.)

Question Title

* 7. What methodology are you using to evaluate cross-channel cannibalisation between PMAX and Search campaigns? (Required.)

Question Title

* 8. How are you controlling budget pacing across different bid strategies to prevent overspending while maximising conversion value? (Required.)

Question Title

* 9. How do you manage negative keywords efficiently across multiple campaigns and match types? (Required.)

Question Title

* 10. How satisfied are you with the results you're currently getting from Google Ads? (Required.)

Question Title

* 11. First Name and last Name (Required.)

Question Title

* 12. Work Email Address (Required.)

1. How closely do the conversions tracked in Google Ads match the conversions recorded in your CRM? (Required.)

2. What bidding strategy are you using for your brand search campaigns? (Required.)

3. For PMAX campaigns, do you know how the costs are distributed across different networks, such as Display, Video, Shopping, and Search? (Required.)

4. We have seen avg CPCs increase by 20% - 50% across multiple industries. What strategies have you implemented to manage increasing average CPCs over the last few years? (Required.)

5. How do you determine the tROAS or tCPA bid to set for each campaign? (Required.)

6. Are you seeing brand terms appear in your insights reports for non-brand PMAX campaigns? (Required.)

7. What methodology are you using to evaluate cross-channel cannibalisation between PMAX and Search campaigns? (Required.)

8. How are you controlling budget pacing across different bid strategies to prevent overspending while maximising conversion value? (Required.)

9. How do you manage negative keywords efficiently across multiple campaigns and match types? (Required.)

10. How satisfied are you with the results you're currently getting from Google Ads? (Required.)

11. First Name and last Name (Required.)

12. Work Email Address (Required.)