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Data Monetization Survey
1.
Has your organization developed and/or actioned a data monetization strategy?
Yes, we’ve successfully launched multiple data monetization initiatives
Yes, we’ve successfully implemented 1 data monetization initiative
No, but we’re in the process of prototyping/piloting our first
No, but we plan to launch our first initiative within the next 24 months.
No, but monetizing data is a long-term goal
No, not a priority
2.
If yes, what type of data monetization initiatives is your company currently running? (
select all that apply
)
The use of data to develop new products, services & customers
Data Wrapping - we’ve embedded customer analytics into our products
The use of data to optimize business performance & operational efficiency
Direct sale of data to third parties
N/A
3.
What about future projects? What types of data monetization initiatives does your company plan on launching over the next year?
(select all that apply)
The use of data to develop new products, services & customers
Data Wrapping - we want to embed customer analytics into our products
The use of data to optimize business performance & operational efficiency
Direct sale of data to third parties
N/A
*
4.
What are the top
3
most valuable types of data for your company?
(Required.)
Transactional customer data
Customer demographics
Customer Interaction data
External consumer data and trends
Marketing & brand data
Supply chain data
Social media data
Product data
IT data
Internal finance data
Employee & HR data
Manufacturing data
Process data
Industry or market data
Other (please specify)
5.
What have you gained from your data monetization efforts?
Select all that apply
Increased revenue
Improved customer experience
Improved customer loyalty
Access to better customer insights
Business resiliency & agility
Competitive advantage
Personalized and localized marketing capabilities
Enhances existing products
New service or product development
Market expansion
Increased operational efficiency
Building new business models
Improved benchmarking capabilities
Differentiate from or outperform the competition
N/A
6.
In what area does data monetization add the most value?
Sales & Marketing
Supply Chain & Logistics
Manufacturing
Product Development & Design
Customer Experience & Loyalty
Finance & Accounting
IT
Other (please specify)
7.
Looking forward over the next 2 years, where do you see data monetization adding the most value down the line?
Sales & Marketing
Supply Chain & Logistics
Manufacturing
Product Development & Design
Customer Experience & loyalty
Finance & Accounting
IT
Other (please specify)
*
8.
What are the top
3
biggest challenges you face with your data monetization approach?
(Required.)
Accurately assessing the value of data
Data quality issues
Data access issues
Data capture issues
Lack of business case
Outdated or lacking IT infrastructure
Outdated or lacking data architecture
Cross-functional silos inhibit collaboration
Data privacy concerns
Data security concerns
Data governance issues
Regulatory concerns
Data storage issues
Data verification issues
Securing customer consent
Data scalability
Budget limitations
Can’t find the right data monetization solutions
Gaining access to external data from vendors and other partners
Productizing data
9.
Do you expect your final, approved budget for data monetization to increase next year?
Yes
No, I expect it to stay the same
No, I expect it to decrease
We are not investing in data monetization now or next year
I don’t know
10.
What are the top
3
technological tools your organization relies on to enable data monetization?
#1
#2
#3
11.
What percentage of your final, approved budget do you expect to devote to data monetization efforts?
Less than 5%
6-25%
26-50%
51-75%
More than 75%
Current Progress,
0 of 11 answered