Q3 - September 2020 Question Title * 1. What's your email address? OK Question Title * 2. In what ZIP code is your home located? (enter 5-digit ZIP code; for example, 00544 or 94305) OK Question Title * 3. How old are you? Under 18 18-24 25-34 35-44 45-54 55-64 65+ OK Question Title * 4. What race or ethnicity do you identify as? Black White Hispanic or Latino Native American Pacific Islander Asian Middle Eastern Multi-racial Indian OK Question Title * 5. What is your skin tone? 3 Fair 3 Light 3 Tan 3 Medium 3 Deep 3 Rich OK Question Title * 6. As of recent, how often do you wear makeup? Daily Weekly Once a month Once every few months Special Occasions OK Question Title * 7. How long does it take you to apply your go-to makeup look? 5-10 min 15-25 min 30-45 min 1hr+ OK Question Title * 8. How skilled are you with makeup? Not Skilled Novice (I get by) Pretty Good (I don't do much, but what I do, I do well) Solid (I have the skills to do multiple looks) Expert (Good enough to do other people's makeup) OK Question Title * 9. Where do you watch makeup tutorials the most? Instagram Facebook Twitter YouTube I don't watch tutorials online Other (please specify) OK Question Title * 10. Rank in order of importance the beauty products in your regimen (1 = most important, 8 = least important) 1 2 3 4 5 6 7 8 Foundation 1 2 3 4 5 6 7 8 Brows 1 2 3 4 5 6 7 8 Primer/Setting Spray 1 2 3 4 5 6 7 8 Lip Products 1 2 3 4 5 6 7 8 Eyeshadow 1 2 3 4 5 6 7 8 Cheek Products (Blush, Highlighter, Bronzer) 1 2 3 4 5 6 7 8 Eyeliner 1 2 3 4 5 6 7 8 Mascara OK Question Title * 11. If Mented were going to launch just one of the below, which would you want to see? Mini Eyeshadow Palette Mascara Primer Setting Spray Eyeliner Liquid Concealer OK Question Title * 12. As of recent, how often do you find yourself purchasing your beauty products online? Once per week Every other week Once a month Every other month Quarterly OK Question Title * 13. Pre-Covid, which of the stores below did you shop at most often for beauty? Ulta Sephora Neither OK Question Title * 14. Since COVID, which of the stores below are you shopping at (either in-person or online) most often? Ulta Sephora Neither OK Question Title * 15. When is the last time you purchased from Mented? A week ago Last month Two months ago More than 3 months ago OK Question Title * 16. What is your favorite Mented product? OK Question Title * 17. Would you recommend Mented Cosmetics? Very likely Somewhat Likely Unlikely Very unlikely OK Question Title * 18. There are hundreds of beauty brands out there; what makes you want to spend your hard-earned dollars with Mented? OK DONE