Event Marketer’s September 2025 Pulse Survey

Question Title

* 1. How much do you know about using AI in events?

None

A little

I'm well-versed

Question Title

* 2. Are you using AI in your events now?

Yes

Question Title

* 3. Why are you using or exploring AI? (Select all that apply)

For better networking (i.e. matchmaking)

For personalization (i.e. facial recognition)

For engagement (i.e. activations)

For communications (i.e. virtual assistants)

For logistics (i.e. registration)

For data (i.e. to drive event marketing)

For reporting (i.e. to speed up post-show data recaps)

For creative (i.e. to produce graphics, copywriting)

Other (please specify)

Question Title

* 4. Rank your challenges/questions

Understanding how it works

N/A

Understanding the tools available

N/A

Cost effectiveness

N/A

Privacy regulations/Ethics

N/A

Loss of quality or humanness

N/A

Lack of bandwidth/positions on team that could focus just on AI

N/A

Question Title

* 5. Is AI changing the course of events?

Yes

Event Marketer’s September 2025 Pulse Survey

Question Title

* 1. How much do you know about using AI in events?

Question Title

* 2. Are you using AI in your events now?

Question Title

* 3. Why are you using or exploring AI? (Select all that apply)

Question Title

* 4. Rank your challenges/questions

Question Title

* 5. Is AI changing the course of events?

Question Title

* 6. Is there anything else you'd like to share?