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Two-Minute Member Survey
1.
1. What do you believe visitors value MOST about the Top End?
Our unique natural landscapes and diverse regions
Local stories, tips and personalities they meet along the way
Culture, history and connection to Country
Freedom to explore and discover at their own pace
Other (please specify)
2.
What do you think best describes the role of Tourism Top End?
Helping visitors plan and book their trip
Sharing trusted local knowledge and recommendations
Supporting tourism operators and promoting the region
Inspiring people to explore more of the Top End beyond Darwin
Other (please specify)
3.
What makes the Top End DIFFERENT from other Australian destinations?
Strong local characters and authentic hospitality
Raw, untouched nature and dramatic seasons
Deep cultural stories and history
A sense of adventure you can’t get elsewhere
Other (please specify)
4.
What type of visitor experience do you believe the Top End should be MOST known for?
Authentic and immersive local experiences
Easy trip planning and high-quality visitor servicing
Cultural understanding and meaningful connection
Big-ticket natural attractions and iconic landscapes
Other (please specify)
5.
What do you think visitors MOST need from Tourism Top End to improve their experience?
Insider advice on the best times, places, and ways to explore
Easier tools for planning and booking
Recommendations on cultural and community experiences
Local tips about hidden gems and lesser-known regions
Other (please specify)
6.
Which statement best reflects what YOU believe the Top End brand should stand for?
“A place guided by locals who help you discover the real Territory”
"A region full of unforgettable natural and cultural experiences”
“A welcoming destination where visitors feel connected, not just catered to”
“A hub that makes exploring the Top End simple, safe and rewarding”
Other (please specify)