Metric Labs G4 Maturity Assessment

Instruction

This assessment consists of ten multiple-choice questions. Upon submission of your answers, you will receive your results, which include your score and personalised recommendations.

Question Title

* 1. How is the majority of your marketing data collected within your organisation?

Manually entered (e.g., entries in spreadsheets).

Automatically collected via tools like Google Analytics, advertising platforms, and CRMs.

A combination of both manual and automatic methods.

I am not sure about the current setup.

None of the above.

Question Title

* 2. How would you describe your organisation's current setup for tracking data automatically collected through Google Analytics?

Our Google Analytics is configured via a Tag Management tool, consolidating all marketing tags with unified triggers to enhance data accuracy.

We have a hybrid setup with some marketing tags managed through a Tag Management tool and others hardcoded directly onto our website.

All our marketing tags are hardcoded directly onto our website without the use of a Tag Management tool.

I am not sure about the current setup.

Question Title

* 3. For attribution purposes, how does your organisation integrate and report on sales and marketing data?

We are an e-commerce company; both sales and marketing data are integrated and reported within Google Analytics.

We have established an attribution process that passes tracking parameters with each enquiry to our CRM. This allows us to identify lead sources in our CRM and generate reports that correlate sales with marketing data. We also import sales data into Google Analytics.

We currently do not integrate marketing data with sales data.

We use a third party tool for attribution.

I am not sure about the current setup.

Question Title

* 4. If you have multiple digital assets (such as subdomains, multiple websites, mobile apps, user portals, etc.), how do you ensure consistent user tracking when a single user interacts with more than one platform?

We only have one digital asset, e.g., a single website.

We have multiple digital assets and have implemented cross-domain tracking coupled with user ID configuration to stitch user journeys across different assets.

We have multiple digital assets, each with isolated tracking; we haven't implemented cross-domain or user ID tracking.

We utilise a third-party tool for tracking cross-platform user journeys.

I am not sure about the current setup.

Question Title

* 5. With stricter privacy guidelines, shorter data retention periods, and API quotas within GA4, what strategies do you have in place to store your data past the retention periods in GA4 and ensure tracking continuity?

We have implemented data pipelines for GA4 data, allowing us to access raw event data in our data warehouse and query it for reporting purposes.

We do not have any measures in place at the moment.

I am not sure about the current setup.

Question Title

* 6. How do you intend to store Google Analytics Universal Analytics (UA) data after the cut-off period?

We plan to extract UA data to a data warehouse, transform it, and make it available for future reporting.

We plan to extract UA data to a data warehouse but are uncertain about how we will be able to query it.

We have not yet considered this.

Question Title

* 7. Which of the following best describes how your organisation maintains tracking and reporting products (e.g., dashboards, dataLayer, GTM tags) in production?

Tracking & reporting products are not monitored.

Tracking and reporting products are monitored on an ad-hoc basis, depending on urgency.

There are mature processes, competencies, and technologies for automatically tracking, monitoring, and maintaining data products (tag monitoring software, dashboard error monitoring, data accuracy checklist, etc.).

I am not sure about the current setup.

Question Title

* 8. How confident do you feel about the accuracy of your GA4 data compared to UA data?

Extremely confident – I believe GA4 data is as accurate as or more accurate than UA data.

Moderately confident – GA4 data seems generally reliable, though there are occasional discrepancies.

Slightly confident – There are noticeable differences between GA4 and UA data, making me somewhat wary.

Not confident at all – I find GA4 data to be less accurate and reliable than UA data.

I am not familiar enough with GA4 to compare its accuracy to UA data.

Question Title

* 9. What data analysis tools does your marketing team use in your organisation?

Spreadsheets (e.g., Microsoft Excel, Google Sheets).

Spreadsheets and domain-specific applications (e.g., Google Analytics, advertising platforms, Salesforce, Marketo).

Spreadsheets, domain-specific applications (e.g., Google Analytics, advertising platforms, Salesforce, Marketo), and BI platforms (e.g., Looker, Tableau, Power BI).

None of the above.

Question Title

* 10. How would you rate your knowledge of GA4?

Extremely knowledgeable.

Very knowledgeable.

Somewhat knowledgeable.

Not so knowledgeable.

Not at all knowledgeable.

Metric Labs G4 Maturity Assessment

Instruction

Question Title

* 1. How is the majority of your marketing data collected within your organisation?

Question Title

* 2. How would you describe your organisation's current setup for tracking data automatically collected through Google Analytics?

Question Title

* 3. For attribution purposes, how does your organisation integrate and report on sales and marketing data?

Question Title

* 4. If you have multiple digital assets (such as subdomains, multiple websites, mobile apps, user portals, etc.), how do you ensure consistent user tracking when a single user interacts with more than one platform?

Question Title

* 5. With stricter privacy guidelines, shorter data retention periods, and API quotas within GA4, what strategies do you have in place to store your data past the retention periods in GA4 and ensure tracking continuity?

Question Title

* 6. How do you intend to store Google Analytics Universal Analytics (UA) data after the cut-off period?

Question Title

* 7. Which of the following best describes how your organisation maintains tracking and reporting products (e.g., dashboards, dataLayer, GTM tags) in production?

Question Title

* 8. How confident do you feel about the accuracy of your GA4 data compared to UA data?

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* 9. What data analysis tools does your marketing team use in your organisation?

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* 10. How would you rate your knowledge of GA4?

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* 11. First Name and last Name

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* 12. Work Email Address