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Destination Digital Maturity Survey

Visitor Attractions/Activities/Tours

Welcome to the Destination Digital Maturity Survey for Ballyhoura DEDP

By participating in this survey, you will help us to evaluate the digital maturity levels of tourism businesses within the region. Your responses will help to establish a baseline for your organisation against which future progress can be measured. Your input is crucial to identify strengths, weaknesses, and untapped digital opportunities or supports that could significantly enhance Ballyhoura’s online presence and unlock new commercial opportunities for the destination.

The survey should take approximately 30 minutes to complete. Please complete your survey by 5pm on Friday, 2nd May 2025. If you have any questions at this stage, please contact rebecca.scanlan@failteireland.ie for assistance.
1.About you:(Required.)
2.About your business:(Required.)
3.What is your business type?(Required.)
4.How many visitors did you service in 2023 and 2024? (Best estimate)(Required.)
5.What percentage of your 2023 visitors were from international markets? (Best estimate)(Required.)
0%
50%
100%
6.What percentage of your 2024 visitors were from international markets? (Best estimate)(Required.)
0%
50%
100%
7.Which international markets are you most interested in? Please select all that apply.(Required.)
8.How much revenue did you generate from bookings of visitor experience products only in 2023? (Best estimate including gift vouchers but excluding any retail, merchandise, food and beverage etc)(Required.)
9.How much revenue did you generate from bookings of visitor experience products only in 2024? (Best estimate including gift vouchers but excluding any retail, merchandise, food and beverage etc)(Required.)
10.What is your best guess as to the age range of your target audience and current customers? (select all that apply)(Required.)
11.What percentage of revenue is generated from the following audience types? (Please select the percentage for all audience types, including "0%" if you do not generate revenue from that audience type)(Required.)
0%
1 - 25%
26 - 50%
51 - 75%
76 - 99%
100%
Individuals
Groups
Couples
Families
Schools
Corporate
Other
12.Can you please provide a brief written description of your ideal target audiences (e.g. families, groups, Couples etc)