Destination Digital Maturity Survey

Visitor Attractions/Activities/Tours

Welcome to the Destination Digital Maturity Survey for Ballyhoura DEDP

By participating in this survey, you will help us to evaluate the digital maturity levels of tourism businesses within the region. Your responses will help to establish a baseline for your organisation against which future progress can be measured. Your input is crucial to identify strengths, weaknesses, and untapped digital opportunities or supports that could significantly enhance Ballyhoura’s online presence and unlock new commercial opportunities for the destination.

The survey should take approximately 30 minutes to complete. Please complete your survey by 5pm on Friday, 2nd May 2025. If you have any questions at this stage, please contact rebecca.scanlan@failteireland.ie for assistance.

Question Title

* 1. About you:

Your name

Job title

Email address

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* 2. About your business:

Business name

Business website

Number of Full-Time Staff (min. 4 days per week)

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* 3. What is your business type?

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* 4. How many visitors did you service in 2023 and 2024? (Best estimate)

2023

2024

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* 5. What percentage of your 2023 visitors were from international markets? (Best estimate)

50%

100%

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 6. What percentage of your 2024 visitors were from international markets? (Best estimate)

50%

100%

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 7. Which international markets are you most interested in? Please select all that apply.

United Kingdom

Europe

USA

Canada

Asia

Middle East

Africa

None - we do not wish to sell our products in international markets.

Question Title

* 8. How much revenue did you generate from bookings of visitor experience products only in 2023? (Best estimate including gift vouchers but excluding any retail, merchandise, food and beverage etc)

0 - €5000

€5000 - €20000

€20000 - €100,000

€100,000 - €500,000

€500,000 - €1,000,000

> €1,000,000

Prefer not to say

Question Title

* 9. How much revenue did you generate from bookings of visitor experience products only in 2024? (Best estimate including gift vouchers but excluding any retail, merchandise, food and beverage etc)

0 - €5000

€5000 - €20000

€20000 - €100,000

€100,000 - €500,000

€500,000 - €1,000,000

> €1,000,000

Prefer not to say

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* 10. What is your best guess as to the age range of your target audience and current customers? (select all that apply)

0 - 12

13 - 18

19 - 24

25 - 34

35 - 44

45 - 54

55 - 64

65+

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* 11. What percentage of revenue is generated from the following audience types? (Please select the percentage for all audience types, including "0%" if you do not generate revenue from that audience type)

	0%	1 - 25%	26 - 50%	51 - 75%	76 - 99%	100%
Individuals	Individuals 0%	Individuals 1 - 25%	Individuals 26 - 50%	Individuals 51 - 75%	Individuals 76 - 99%	Individuals 100%
Groups	Groups 0%	Groups 1 - 25%	Groups 26 - 50%	Groups 51 - 75%	Groups 76 - 99%	Groups 100%
Couples	Couples 0%	Couples 1 - 25%	Couples 26 - 50%	Couples 51 - 75%	Couples 76 - 99%	Couples 100%
Families	Families 0%	Families 1 - 25%	Families 26 - 50%	Families 51 - 75%	Families 76 - 99%	Families 100%
Schools	Schools 0%	Schools 1 - 25%	Schools 26 - 50%	Schools 51 - 75%	Schools 76 - 99%	Schools 100%
Corporate	Corporate 0%	Corporate 1 - 25%	Corporate 26 - 50%	Corporate 51 - 75%	Corporate 76 - 99%	Corporate 100%
Other	Other 0%	Other 1 - 25%	Other 26 - 50%	Other 51 - 75%	Other 76 - 99%	Other 100%

If you have 'other' audience types, please specify here:

Destination Digital Maturity Survey

Visitor Attractions/Activities/Tours

Question Title

* 1. About you:

Question Title

* 2. About your business:

Question Title

* 3. What is your business type?

Question Title

* 4. How many visitors did you service in 2023 and 2024? (Best estimate)

Question Title

* 5. What percentage of your 2023 visitors were from international markets? (Best estimate)

Question Title

* 6. What percentage of your 2024 visitors were from international markets? (Best estimate)

Question Title

* 7. Which international markets are you most interested in? Please select all that apply.

Question Title

* 8. How much revenue did you generate from bookings of visitor experience products only in 2023? (Best estimate including gift vouchers but excluding any retail, merchandise, food and beverage etc)

Question Title

* 9. How much revenue did you generate from bookings of visitor experience products only in 2024? (Best estimate including gift vouchers but excluding any retail, merchandise, food and beverage etc)

Question Title

* 10. What is your best guess as to the age range of your target audience and current customers? (select all that apply)

Question Title

* 11. What percentage of revenue is generated from the following audience types? (Please select the percentage for all audience types, including "0%" if you do not generate revenue from that audience type)

Question Title

* 12. Can you please provide a brief written description of your ideal target audiences (e.g. families, groups, Couples etc)