Introduction

This survey is to collect data from your experience in new product launch through collaboration with suppliers. The role of how organizational culture has affected the collaboration process will also be studied.

Please answer all questions in Sections A through F without skipping. Your response to each of these questions is extremely important to the conclusion of my analysis. Your responses to this survey will be kept STRICTLY CONFIDENTIAL and will be used for research purpose only.

Now identify a "supplier" with whom your company collaborated in the past 12 months on a new product launch. If there is more than one supplier, please choose the most recent experience. All of the questions regarding "this supplier" in the survey refer to this particular supplier.

T