Consumer and SMB Deposits - Outlook and Top Priorities for 2024

The short survey below is for bank and credit union leaders to share how their perspectives on consumer and small business (SMB) deposits have evolved in 2023 and the plans for 2024. These first-hand viewpoints from fellow bank and credit union leaders will provide keen insight as you game plan for 2024 on how to retain and/or grow consumer and SMB deposits.

Your survey responses are confidential. For participating in the survey, you will receive the published results. You will also be entered in a drawing for a $500 VISA gift card (you must provide the requested information below to be eligible).

If you have any questions, please email us at info@strategycorps.com with the subject line "2024 Deposits Survey."

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* 1. What is your 12-month outlook on traditional sources of deposit related revenue compared to today?

	Bullish	Bearish	No change
Net interest margin	Net interest margin Bullish	Net interest margin Bearish	Net interest margin No change
Fee revenue (non NSF/OD)	Fee revenue (non NSF/OD) Bullish	Fee revenue (non NSF/OD) Bearish	Fee revenue (non NSF/OD) No change
Fee revenue (NSF/OD revenue)	Fee revenue (NSF/OD revenue) Bullish	Fee revenue (NSF/OD revenue) Bearish	Fee revenue (NSF/OD revenue) No change
Debit interchange revenue	Debit interchange revenue Bullish	Debit interchange revenue Bearish	Debit interchange revenue No change
New customers/members deposit growth	New customers/members deposit growth Bullish	New customers/members deposit growth Bearish	New customers/members deposit growth No change
Existing customers/members deposit growth	Existing customers/members deposit growth Bullish	Existing customers/members deposit growth Bearish	Existing customers/members deposit growth No change

Consumer and SMB Deposits - Outlook and Top Priorities for 2024

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* 1. What is your 12-month outlook on traditional sources of deposit related revenue compared to today?

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* 2. What are your top priorities when dealing with consumer deposits? (rank in order)

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* 3. What are your top priorities dealing with SMB deposits? (rank in order)

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* 4. What are your top concerns related to consumer deposits? (rank in order)

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* 5. What are your top concerns related to SMB deposits? (rank in order)