Martechvibe - State of MarTech Survey 2021 Question Title * 1. Full Name Question Title * 2. Designation Question Title * 3. Organisation Question Title * 4. Email Address Question Title * 5. What were the biggest challenges faced by you in 2021? Legacy systems, not able to deliver results Rising customer expectations Delivering service across channels Reduced Budgets Lack of qualified manpower Other (please specify) Question Title * 6. How did your MarTech stack evolve over the years? Remained the same Had to add many new solutions Has been constantly evolving Can’t say Question Title * 7. What market changes impacted your MarTech stack & investment? Complex customer journeys Increased competition from new players Data decay or data fragmentation Other (please specify) Question Title * 8. How aligned is your marketing technology stack with your overallmarketing strategy? Completely aligned Somewhat aligned Not aligned Don't know / Can’t say Question Title * 9. Are you increasingly using marketing technology for Sales Enablement? Yes, marketing works on sales enablement Somewhat No Don't know / Can’t say Question Title * 10. How are you factoring Data privacy and compliance into your strategy? Completely Data compliant Somewhat compliant Not sure of its current impact Don't know / Can’t say Question Title * 11. What is your biggest challenge in customer data management? Data is stored in silos Bad quality data Insufficient data Other (please specify) Question Title * 12. How do you currently measure Marketing’s ROI? At the campaign level Measure at the department level Don’t measure Marketing ROI Other (please specify) Question Title * 13. Are your teams up to date with the latest solutions and platforms? Yes Somewhat, and are constantly being trained No, skilled manpower is a challenge Don't know / Can’t say Question Title * 14. How will your investment in Marketing Technology change in 2022? Will it Substantially increase (over 30%) Increase (15-30%) Marginally increase (10-15%) No change Be cut Question Title * 15. Which new marketing software/platforms will you invest in? Content Management System Customer Data Platform Business Intelligence AI & ML Customer Retention Customer Acquisition & Engagement Marketing Analytics VR Voice Technology CRM & Automation DMP ADFRAUD Data Compliance Other (please specify) Question Title * 16. Are you and your team aware of the latest MarTech innovations? Yes, we keep ourselves updated Somewhat No Don't know / Can’t say Question Title * 17. Where do you get your information from? Industry media platforms Vendor updates Webinars and training programs Live conferences Other (please specify) Question Title * 18. Are training and development key goals in 2022? Most definitely Yes Maybe No Question Title * 19. Percentage of marketing budget allocated for technology Less than 10% 20% 20-30% Over 30% Question Title * 20. Is there an overload of tech solutions in the market? Yes No Maybe Question Title * 21. Is it helping faster adoption of marketing technologies? Yes No Maybe Question Title * 22. Are you re-evaluating your marketing campaigns to sustain a steady revenue stream? Most definitely Yes No Same as before Question Title * 23. Is customer acquisition the top priority in 2022? Most definitely Yes No Maybe Question Title * 24. Is your approach to marketing more data-driven now? Yes No Question Title * 25. Why is data an integral part of operations? Informed business decisions Understand customer behaviours Managing business productivity Question Title * 26. What’s your most urgent focus area? Acquiring new customers Customer acquisition Growing Revenue All of the above Done