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To protect the employer's reputation
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To protect employee's privacy
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To protect a complainant's privacy
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To ensure the finality of an agreement and no further claims
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To protect confidential business information (trade secrets) etc
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To prevent public disclosure of misconduct allegations
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To prevent the complainant from speaking publicly
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To encourage the other party to settle and thereby avoid going to court
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To achieve a settlement that is higher than what might be possible in court
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