Social media campaign

For you, we offer social media ad campaigns through our Stockmann account as managed service. All social media campaigns are executed according to your carefully defined strategy, tactics and goals. Please provide us with the tactics, campaign visuals, copy texts, and link(s) a minimum of one week prior to the expected start date. We kindly ask you to fill in all the requested information. Incomplete forms will be reverted to the sender.

After the campaign we can provide you an end report containing the key results and short insights.

In case of any questions, please reach out to alma.brander@stockmann.com.

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* 1. Brand and campaign name
Please add here your brand name and your main theme for the campaign. Example: Stockmann; New season collection launch

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* 2. Your name and email address
This is so we know, who filled the brief and be able to contact You afterwards.

Name

Email Address

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* 3. Campaign period
Please add the preferred campaign starting time and duration. Example: W25, 21.06-26.06

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* 4. Please add campaign goal
Please define your campaign objective.

Brand awareness (reach, ad recall)

Engagement (traffic, video views)

Conversion (add to cart, purchase)

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* 5. Social media campaign budget
Please fill in the campaign budget. If you have selected two objectives for your campaign, please define your preferred budget split between the objectives.

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* 6. Target audience
Please describe your target audience (e.g. geo-location, demographics, interests). If no target audience is defined, the campaign will use a broad national targeting. See our target audience examples here: Partner Media | Stockmann

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* 7. Ad format
Formats and requirement guidance

Single ad

Carousel

Story

Other (please specify)

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* 8. Campaign material link
Please download this ad copy template and fill in all ad copies in correct Finnish. Deliver the ad copies and campaign visuals via WeTransfer, Dropbox or other. Add link to the folder below.
Formats and requirement guidance

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* 9. Landing page
It´s required to add a link to social media campaigns. Example: Brand page; Product or product line page; Advertisement can be linked to article, then Finnish article needs to be added to files. If a link can´t be added now, please confirm the date when it is agreed that product(s) will be available in stockmann.com e-shop

Social media campaign

Question Title

* 1. Brand and campaign namePlease add here your brand name and your main theme for the campaign. Example: Stockmann; New season collection launch

Question Title

* 2. Your name and email addressThis is so we know, who filled the brief and be able to contact You afterwards.

Question Title

* 3. Campaign periodPlease add the preferred campaign starting time and duration. Example: W25, 21.06-26.06

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* 4. Please add campaign goalPlease define your campaign objective.

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* 5. Social media campaign budgetPlease fill in the campaign budget. If you have selected two objectives for your campaign, please define your preferred budget split between the objectives.

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* 6. Target audiencePlease describe your target audience (e.g. geo-location, demographics, interests). If no target audience is defined, the campaign will use a broad national targeting. See our target audience examples here: Partner Media | Stockmann

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* 7. Ad formatFormats and requirement guidance

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* 8. Campaign material linkPlease download this ad copy template and fill in all ad copies in correct Finnish. Deliver the ad copies and campaign visuals via WeTransfer, Dropbox or other. Add link to the folder below.Formats and requirement guidance

Question Title

* 1. Brand and campaign name
Please add here your brand name and your main theme for the campaign. Example: Stockmann; New season collection launch

* 2. Your name and email address
This is so we know, who filled the brief and be able to contact You afterwards.

* 3. Campaign period
Please add the preferred campaign starting time and duration. Example: W25, 21.06-26.06

* 4. Please add campaign goal
Please define your campaign objective.

* 5. Social media campaign budget
Please fill in the campaign budget. If you have selected two objectives for your campaign, please define your preferred budget split between the objectives.

* 6. Target audience
Please describe your target audience (e.g. geo-location, demographics, interests). If no target audience is defined, the campaign will use a broad national targeting. See our target audience examples here: Partner Media | Stockmann

* 7. Ad format
Formats and requirement guidance

* 8. Campaign material link
Please download this ad copy template and fill in all ad copies in correct Finnish. Deliver the ad copies and campaign visuals via WeTransfer, Dropbox or other. Add link to the folder below.
Formats and requirement guidance