When and why should SMEs upgrade their Email Service Provider (ESP)? |
Upon reaching certain milestones, many small and medium businesses discern a need to migrate from basic Email Service Provider (ESP) solutions to more advanced platforms capable of catering to more nuanced and expanding needs - all without inflicting a substantial financial burden. However, the decision is often not that easy to make - as a lot needs to be taken into account. With this research, we seek to explore the optimal timing for SMEs to upgrade their ESPs and uncover the rationale behind their choices.
About this survey
This survey is specifically designed to be completed by ActiveCampaign users.
At the end of the survey, there is one optional open-ended question that you can answer if you’d like to be quoted in our report with a link to your website.
In the first section, we ask for some demographic information so that we can segment and analyze the results by type of business, company size, etc. We’re also asking for your contact information so that we can share the final report with you and quote you properly if you choose to answer the final open-ended question.
In the second section, we ask multiple-choice survey questions. Results from this section will be anonymized and shared in aggregate; your individual answers will not be shared.
Upon completion, you'll be redirected to the aggregated, anonymous results published on Benchmark Groups. By signing up for free, you can anonymously compare your company's performance against similar entities.