The University of Dallas is studying Shreveport and its brand as a city. This survey should take less than three minutes to complete, and if you submit your survey by July 12, you will be eligible for our drawing, which includes a $50 gift certificate to a local Shreveport business. All responses will remain confidential.

If you have questions about this survey, you can contact Dr. Scott Wysong at swysong@udallas.edu. 

Thanks!

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* 1. How many years have you lived in the Ark-La-Tex?

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* 2. What are your three favorite things about Shreveport?

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* 3. What three things do you recommend that visitors do when they come to Shreveport?

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* 4. What do you feel is the greatest attraction or asset for Shreveport? Please rank in order: 1=greatest attraction, 2=second greatest, etc.

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* 5. How well do you think the term 'Ark-La-Tex' defines the region?

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* 6. In your opinion, how important is Shreveport to the Ark-La-Tex region?

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* 7. What would you think about branding Shreveport as "The Capital of the Ark-La-Tex." 

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* 8. Please indicate your agreement with the following statements:

"The Capital of the Ark-La-Tex" brand ...

  Strongly Disagree Disagree Agree Strongly Agree
Adequately describes the personality of Shreveport
Will help attract new businesses to the Greater Shreveport area
Will be positively received by local residents

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* 9. Could each of the following modifiers be used with "The Capital of the Ark-La-Tex" brand? For example, Shreveport is "The Medical Capital of the Ark-La-Tex."

  Strongly Disagree Disagree Agree Strongly Agree
Healthcare
Cultural
Higher Education
Festival
Manufacturing
Financial
Medical
Shopping
Arts
Industrial/Commercial
Food
Dining
Recreation
Tourism
Transportation

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* 10. What is your gender?

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* 11. What is your age?

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* 12. What is your race/ethnicity?

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* 13. What is your household income?

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* 14. To be eligible for our prize drawing for a $50 gift certificate to a local Shreveport business, please enter your email below. Completing this survey comprises permission to use this data to obtain opinions and perceptions regarding Shreveport and its business climate. All responses will remain confidential and we will not sell or share your personal information.

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