Prospect’s State of the Industry Review

SECTION 1: ABOUT YOU

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* 1. Are you :

Male

Female

Prefer not to say

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* 2. Is your current employment

Full-time

Part-time

Freelance

Contract

Not currently employed

Other (please describe)

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* 3. How would you describe your level of experience?

Internship

Junior

Mid-level

Senior

Leadership

Other (please describe)

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* 4. Which best describes your specialisation within the PR and communications industry?

B2B

Consumer PR/ brand marketing

Corporate

Digital and social media

Financial and professional services

Financial communications

Generalist

Healthcare

Internal communications

Public affairs/ government affairs

Technology

Other (please describe)

SECTION 2: ABOUT YOUR CURRENT EMPLOYMENT

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* 5. Is your current job

In-house

Agency/Consultancy

Both (if freelance)

Other (please describe)

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* 6. How long have you been in your current employment?

Less than 1 year

1 – 2 years

2 – 3 years

3 – 4 years

4 – 5 years

5 – 8 years

more than 8 years

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* 7. How happy are you in your current employment?
[Scale of 1- 5, with 1= very unhappy, and 5= very happy]

1 - Very Unhappy

5 - Very Happy

1 - Very Unhappy

5 - Very Happy

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* 8. From the list below, which have the most impact on your happiness (choose 5).

Benefits

Bonus

Flexible working

Job title

Pay

Promotion opportunities

Sense of belonging

Sense of purpose in your work

Support and guidance of senior leadership

Training and development

Work-life balance

Workplace culture

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* 9. Since the global pandemic began, are these more, less or the same level of importance for your happiness?

	Less important	Same level of importance	More important
Job title	Job title Less important	Job title Same level of importance	Job title More important
Pay	Pay Less important	Pay Same level of importance	Pay More important
Discretionary bonus	Discretionary bonus Less important	Discretionary bonus Same level of importance	Discretionary bonus More important
Benefits	Benefits Less important	Benefits Same level of importance	Benefits More important
Work-life balance	Work-life balance Less important	Work-life balance Same level of importance	Work-life balance More important
Flexible working	Flexible working Less important	Flexible working Same level of importance	Flexible working More important
Training & development	Training & development Less important	Training & development Same level of importance	Training & development More important
Promotion opportunities	Promotion opportunities Less important	Promotion opportunities Same level of importance	Promotion opportunities More important
Support and guidance of senior leadership	Support and guidance of senior leadership Less important	Support and guidance of senior leadership Same level of importance	Support and guidance of senior leadership More important
Workplace culture	Workplace culture Less important	Workplace culture Same level of importance	Workplace culture More important
Sense of purpose in your work	Sense of purpose in your work Less important	Sense of purpose in your work Same level of importance	Sense of purpose in your work More important
Sense of belonging	Sense of belonging Less important	Sense of belonging Same level of importance	Sense of belonging More important

Other (please specify)

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* 10. How would you evaluate your current employer in the following areas?
[rank 1-3, with 0 = not applicable, 1 = poor, 2 = adequate, 3 = good]

	0 - Not applicable	1 - Poor	2 - Adequate	3 - Good
Attractive or clear job titles	Attractive or clear job titles 0 - Not applicable	Attractive or clear job titles 1 - Poor	Attractive or clear job titles 2 - Adequate	Attractive or clear job titles 3 - Good
Providing fair, market-rate pay	Providing fair, market-rate pay 0 - Not applicable	Providing fair, market-rate pay 1 - Poor	Providing fair, market-rate pay 2 - Adequate	Providing fair, market-rate pay 3 - Good
Recognising and rewarding good work	Recognising and rewarding good work 0 - Not applicable	Recognising and rewarding good work 1 - Poor	Recognising and rewarding good work 2 - Adequate	Recognising and rewarding good work 3 - Good
Providing fair, market-rate benefits	Providing fair, market-rate benefits 0 - Not applicable	Providing fair, market-rate benefits 1 - Poor	Providing fair, market-rate benefits 2 - Adequate	Providing fair, market-rate benefits 3 - Good
Encouraging healthy work-life balance	Encouraging healthy work-life balance 0 - Not applicable	Encouraging healthy work-life balance 1 - Poor	Encouraging healthy work-life balance 2 - Adequate	Encouraging healthy work-life balance 3 - Good
Providing flexibility for remote working	Providing flexibility for remote working 0 - Not applicable	Providing flexibility for remote working 1 - Poor	Providing flexibility for remote working 2 - Adequate	Providing flexibility for remote working 3 - Good
Providing training opportunities	Providing training opportunities 0 - Not applicable	Providing training opportunities 1 - Poor	Providing training opportunities 2 - Adequate	Providing training opportunities 3 - Good
Providing promotion opportunities	Providing promotion opportunities 0 - Not applicable	Providing promotion opportunities 1 - Poor	Providing promotion opportunities 2 - Adequate	Providing promotion opportunities 3 - Good
Providing opportunities to learn from senior leaders	Providing opportunities to learn from senior leaders 0 - Not applicable	Providing opportunities to learn from senior leaders 1 - Poor	Providing opportunities to learn from senior leaders 2 - Adequate	Providing opportunities to learn from senior leaders 3 - Good
Establishing an enjoyable workplace culture	Establishing an enjoyable workplace culture 0 - Not applicable	Establishing an enjoyable workplace culture 1 - Poor	Establishing an enjoyable workplace culture 2 - Adequate	Establishing an enjoyable workplace culture 3 - Good
Ensuring a sense of purpose to your work	Ensuring a sense of purpose to your work 0 - Not applicable	Ensuring a sense of purpose to your work 1 - Poor	Ensuring a sense of purpose to your work 2 - Adequate	Ensuring a sense of purpose to your work 3 - Good
Creating a sense of belonging	Creating a sense of belonging 0 - Not applicable	Creating a sense of belonging 1 - Poor	Creating a sense of belonging 2 - Adequate	Creating a sense of belonging 3 - Good

Any other comments

SECTION 3: SALARY SURVEY

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* 11. What is your monthly salary?

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* 12. Compared to 2020, in 2021 has your monthly salary increased, decreased or stayed the same?

Increased

Decreased

Stayed the same

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* 13. How much did you receive as a bonus in 2020?

Other (please specify)

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* 14. How much do you expect to receive for your 2021 bonus?

Other (please specify)

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* 15. How have your following benefits changed in 2021, compared to 2020?

	Reduced	Stayed the same	Expanded
Compassionate leave	Compassionate leave Reduced	Compassionate leave Stayed the same	Compassionate leave Expanded
Dental insurance	Dental insurance Reduced	Dental insurance Stayed the same	Dental insurance Expanded
Flexible working	Flexible working Reduced	Flexible working Stayed the same	Flexible working Expanded
Maternity/paternity leave	Maternity/paternity leave Reduced	Maternity/paternity leave Stayed the same	Maternity/paternity leave Expanded
Non-statutory pension	Non-statutory pension Reduced	Non-statutory pension Stayed the same	Non-statutory pension Expanded
Private health insurance	Private health insurance Reduced	Private health insurance Stayed the same	Private health insurance Expanded
Vacation days	Vacation days Reduced	Vacation days Stayed the same	Vacation days Expanded

Other (please specify)

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* 16. Compared to 2020, in 2021 has your overall compensation package (including salary, bonus and benefits) been reduced, expanded, or stayed the same?

Reduced

Expanded

Stayed the same

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* 17. Do you believe that the changes to your overall compensation are consistent with other employees across your company?

Yes

Don't know

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* 18. How satisfied are you with your current salary, bonus and benefits?
[on a scale of 1 to 5, with 1= extremely unsatisfied, and 5= very satisfied]

1 - Extremely unsatisfied

5 - Very satisfied

1 - Extremely unsatisfied

5 - Very satisfied

SECTION 4: ABOUT YOUR CAREER GOALS

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* 19. Are you considering seeking new employment within the next year?

Yes

Maybe

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* 20. Would you resign without securing a new job?

Yes

Not sure

Why / why not?

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* 21. Within the next year, do you plan on remaining in the same type of employment e.g. full-time, part-time, freelance, contract?

Yes

Not sure

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* 22. Within the next year, do you plan on remaining with the same type of employer e.g. in-house, agency, mix of both if freelance

Yes

Not sure

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* 23. Within the next year, do you plan on remaining in the PR and communications industry?

Yes

Not sure

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* 24. What, if anything, choose the 3 factors that are most important to you, motivate you to remain with your current employer?

More pay

Promotion

Increased benefits

Relocation

Increased variety of work

Increased recognition

Increased purpose to your work

Other (please specify)

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* 25. From the list below, choose the top 5 factors that would motivate you to accept a position with a new employer?

More pay

Promotion

Increased benefits

Relocation

Variety of work

Experience in a different sector

Senior leadership

Increased purpose to your work

Flexible working

Workplace culture

Company reputation

Other (please specify)

Prospect’s State of the Industry Review

Question Title

* 1. Are you :

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* 2. Is your current employment

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* 3. How would you describe your level of experience?

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* 4. Which best describes your specialisation within the PR and communications industry?

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* 5. Is your current job

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* 6. How long have you been in your current employment?

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* 7. How happy are you in your current employment? [Scale of 1- 5, with 1= very unhappy, and 5= very happy]

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* 8. From the list below, which have the most impact on your happiness (choose 5).

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* 9. Since the global pandemic began, are these more, less or the same level of importance for your happiness?

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* 10. How would you evaluate your current employer in the following areas?[rank 1-3, with 0 = not applicable, 1 = poor, 2 = adequate, 3 = good]

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* 11. What is your monthly salary?

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* 12. Compared to 2020, in 2021 has your monthly salary increased, decreased or stayed the same?

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* 13. How much did you receive as a bonus in 2020?

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* 14. How much do you expect to receive for your 2021 bonus?

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* 15. How have your following benefits changed in 2021, compared to 2020?

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* 16. Compared to 2020, in 2021 has your overall compensation package (including salary, bonus and benefits) been reduced, expanded, or stayed the same?

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* 17. Do you believe that the changes to your overall compensation are consistent with other employees across your company?

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* 18. How satisfied are you with your current salary, bonus and benefits? [on a scale of 1 to 5, with 1= extremely unsatisfied, and 5= very satisfied]

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* 19. Are you considering seeking new employment within the next year?

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* 20. Would you resign without securing a new job?

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* 21. Within the next year, do you plan on remaining in the same type of employment e.g. full-time, part-time, freelance, contract?

Question Title

* 22. Within the next year, do you plan on remaining with the same type of employer e.g. in-house, agency, mix of both if freelance

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* 23. Within the next year, do you plan on remaining in the PR and communications industry?

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* 24. What, if anything, choose the 3 factors that are most important to you, motivate you to remain with your current employer?

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* 25. From the list below, choose the top 5 factors that would motivate you to accept a position with a new employer?

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* 26. What advice would you give to your current employer about retaining and attracting talent?

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* 27. Any other comments?

* 7. How happy are you in your current employment?
[Scale of 1- 5, with 1= very unhappy, and 5= very happy]

* 10. How would you evaluate your current employer in the following areas?
[rank 1-3, with 0 = not applicable, 1 = poor, 2 = adequate, 3 = good]

* 18. How satisfied are you with your current salary, bonus and benefits?
[on a scale of 1 to 5, with 1= extremely unsatisfied, and 5= very satisfied]