We consistently hear from our members that their top priority is marketing assistance. But marketing assistance. . . that means a lot of things. So we've put together this survey to find out what exactly VFN members are looking for. Plus you can always provide feedback to our staff, our Board, and through our Annual Meeting. Thank you for taking the time to answer this survey! 

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* 1. How much time do you, or someone on your staff, spend on marketing?

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* 2. Do you have a Google Places page?

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* 3. Please rate the following by their importance for assistance. They may be very important forms of marketing, but for the purposes of this question focus only on whether you would like assistance of some sort.

  A top priority Important Neutral Not Important Already doing & don't need assistance
Website Development - includes search engine optimization
Social Media - Introductory
Social Media - Advanced
Using Images and/or Graphic Design
Developing Marketing Plans - Includes Budgets & Measuring Results
Working with the Media
Collaborating with Other Businesses or Community Groups
Staying Up to Date with Relevant Trends
Telling Your Story - In Person Interactions

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* 4. How often do you use the following types of assistance for marketing?

  Regularly (Monthly or More Often) Several Times a Year Occasionally (Yearly or less often) Rarely or Never Would like to use more often
Written Informational Materials - Books, Articles, Manuals, Blog Posts
In Person Trainings - Workshops, Conferences
Online Resources (other than articles) - Webinars, Videos, Digital Media Kit
One-on-One assistance - for example, business advisor
Peer networks - either formal or informal
Grants
Group Advertising - for example, group ad buys, collaborative events, Open Farm Week

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* 5. How important do you think verification is for "local" food claims?

  Strongly Agree Agree Neutral Disagree Strongly Disagree
Important, consumers care about where their food comes from
Important, we need to protect the term "local" against deceptive marketing
Important, we need to support food system transparency in general
Not important, the label isn't as important as other work in local food
Not important, the label isn't being misused so verification isn't needed
Not important, consumers are looking for other attributes
Important, but someone other than VFN should do the verification

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* 6. We'll end with a comment box to tell us whatever is on your mind about marketing assistance. . .

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