Welcome & Instructions

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9% of survey complete.
Not sure where to start to improve your organization's marketing efforts? Then take our Marketing Needs Analysis. The assessment addresses every aspect of your marketing. It will help you determine the current state of all of your marketing processes, programs and operations. Your answers will indicate specific areas where your marketing may benefit from outside assistance in making improvements. And it will also help guide your decisions about your future marketing needs and investments. You will be given a grade for each section of the analysis and an overall grade at the end.

Once you've completed the analysis, you can contact us to review your responses and provide an objective analysis of your current marketing needs.


The analysis should take approximately 35 minutes to complete. It may be beneficial to do a section or a few sections at a time to break it up.  You can save your work and come back to the assessment later to complete it by clicking the "Next" button at the bottom of any page.  Click the "Done" button when you are completely finished.  The analysis covers the following areas:
  • Strategic Business & Marketing Planning
  • Marketing Communications
  • Lead Generation, Management
  • CRM (Customer Relationship Management)
  • Data-Driven (Database) Marketing Management
  • Direct Marketing
  • Digital Marketing
  • Marketing Management & Operations

If you think a statement doesn't apply to your business, select "Neutral." Responses to all 188 statements are required. You must select the most accurate response that describes your reaction to each statement based on the following:

Answer       Score      
Strongly Disagree       1
Disagree 2
Neutral 3
Agree 4
Strongly Agree 5

If you have any questions or would like to talk to us about helping fill your needs, please call us at 651-315-7588 or email us at info@dwsassociates.com.