* 1. What is your gender?

* 2. How old are you?

* 4. When you think of chocolate bars, what is the first brand that comes to mind?

* 5. What is your favourite chocolate bar?

* 6. Have you heard of the brand Kit Kat?

* 7. Have you ever purchased a Kit Kat chocolate bar?

* 8. On a scale of 1-5, please rate Kit Kat chocolate bars.

* 9. When purchasing a chocolate bar, do you plan ahead to make the purchase or buy it on impulse?

* 10. Where do you most often buy a chocolate bar?