Survey brought to you by The Holmes Report & PAN Communications

Modern communication departments have evolved over the last few years to keep up with the overall transformation of the industry. How does your department leadership, skillset, and overall strategy compare with others’? PAN Communications is surveying today’s marketing, PR and communication professionals to evaluate the current state of brands’ corporate communication departments and to discover trends on the continued evolution. Participants will have the opportunity to be among the first to receive the full insights report in the Fall.

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* 1. Are you an in-house marketer or communications professional?

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* 2. How does your department stay up to date on communications and marketing skills, such as social media, influencer relations, SEO, content marketing, analyst relations, etc.?

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* 3. How would you describe your organization’s overall marketing strategy?

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* 4. Do you feel your department has kept pace with the evolution of marketing in the digital age?

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* 5. How important will content marketing be to your current and future strategy, with 1 being 'Not Very' to 5 being 'Extremely Important'?

1 Neutral 5
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 6. How important will influencer marketing to your current and future strategy, with 1 being 'Not Very' to 5 being 'Extremely Important'?

1 Neutral 5
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 7. Are you effectively integrating with other marketing teams (i.e., lead gen, PR, social, digital, etc.)?

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* 8. My internal marketing and PR teams are growing at a pace that meets my needs and business goals, with 1 being 'Strongly Disagree' to 5 being 'Strongly Agree'?

1 Neutral 5
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 9. My external marketing and PR teams (including agencies and/or outsourced consultants) are growing at a pace that meets my needs and business goals, with 1 being 'Strongly Disagree' to 5 being 'Strongly Agree'?

1 Neutral 5
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 10. Rank the following in order of importance:

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* 11. How do you measure and provide ROI for marketing?

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* 12. Do you feel this method accurately demonstrates the impact of your team’s marketing efforts?

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* 13. My marketing and PR budget is growing at a rapid pace that allows my team to meet our business objectives, with 1 being 'Strongly Disagree' to 5 being 'Strongly Agree'?

1 Neutral 5
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 14. If you had extra budget, where would you be most likely to invest it?

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* 15. What are the current challenges that you’re experiencing when working with agency or outsourced partnerships?

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* 16. Please share any additional thoughts on the changing landscape of your in-house marketing team.

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* 17. PAN Communications is committed to protecting and respecting your privacy, and we’ll use your personal information only to administer your account and to provide the services you requested from us. From time to time, we would like to contact you about our services, as well as other content that may be of interest to you.

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* 18. Let's keep in touch:

You may unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. For questions or more information, contact mstiff@pancomm.com.

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