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* 1. Please provide the following information so that we may contact you:

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* 2. Are you a current citizen of the USA living in the United States?

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* 3. What is your age?

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* 4. With which gender do you most identify with?

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* 5. Do you, or do any of your close friends or family currently work or used to work in any of the following industries?

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* 6. Which best describes your employment status?

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* 7. What is your Occupation & Industry in which you work?

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* 8. What is the highest level of education you have completed?

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* 9. Which of the following best describes your marital status?

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* 10. If you have any children in your household, what is their Gender/Age?

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* 11. Which, if any, of the following have you done in the last 6 months?

Select all that apply...

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* 12. Which of the following best describes your role when booking travel and accommodation for your holidays?

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* 13. And do you normally travel to domestic, regional or international destinations?

Select all that apply...

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* 14. Thinking about the following companies for booking leisure travel, which, if any, have you booked accommodation through within the past 12 months?

Select all that apply...

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* 15. Thinking about the past 10 holidays you’ve had, how many of those holidays did you book accommodation through with any of the following travel companies (if at all)?

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* 16. Thinking again about the following travel/accommodation companies - on a scale of 1 - 10 how strongly do you agree with the statement that brand “is a brand I love” - 1 being ‘strongly disagree’ and 10 being ‘strongly agree’

  10-Strongly Agree 9 8 7 6 5 4 3 2 1-Strongly Disagree
Hilton
Expedia
Airbnb

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* 17. Please explain why you've described and rated the travel/accommodations in the above question, and detail any memorable experience that you've had using them...

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* 18. And could you please tell me which of the following statements best describes how you feel about the below travel/accommodations when it comes to booking a holiday for leisure?

  Hilton Expedia AirBNB
is the only company I would consider booking with for leisure travel
is my first choice for leisure travel, but there are also other travel providers I would consider booking with
is one amongst multiple options that I consider when booking leisure travel
isn’t my first choice for booking leisure travel, but I still consider using it amongst other options
I avoid using for leisure travel.

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* 19. Participation should be based on your personal knowledge, experiences, opinions, and beliefs. Responses will be screened for AI-generated text, and the use of AI to generate responses is strictly prohibited.

If we find your responses to have been generated using AI, your participation in the study will be considered invalid, and you will not be eligible for any compensation.

Do you understand that all responses submitted through your participation in this project should be authored by you, yourself and no AI can be used

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* 20. If you meet the criteria we would invite you to participate in a one-on-one online interview. Everyone who participates in this research will need to be willing and available to participate in the session at a specific time, to be invited to the project.

● For the one-on-one online interview: This will take place with a virtual host (similar to a chat bot), for which you will need a laptop with a working camera and somewhere quiet to participate uninterrupted.

Do you have the ability to do this if selected ?

T