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* 1. Who are your top 2 competitors?

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* 2. 3-5 words that describe your brand

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* 3. What is your unique selling point? What makes you different?

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* 4. Choose the ones that represent your brand

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* 5. What colors represent your brand?

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* 6. What are your customers problems? How do you solve them?

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* 7. What brand do you really admire?

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* 8. What is your companies mission statement? (1-2 sentences)

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* 9. What kind of car would your brand be?

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* 10. Who is your ideal dream client?

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