Visit Sunshine Coast Membership Survey 2020

Welcome to the end of 2020!

Feedback is important for Visit Sunshine Coast (VSC) to continually improve both as an organisation and as part of the tourism community. This year we have faced unprecedented challenges, and as we continue forwards on the path towards recovery your feedback is more important than ever.

We invite you to take a few minutes to complete our 2020 Member Satisfaction Survey. This survey is anonymous, however if you would like VSC to identify your responses please enter your name and business in Q23. Those who complete the survey, including Q23, before Friday 11 December will receive 2 x complimentary tickets to our first networking night back in 2021 (Valued at $40).

Thanks from the team at VSC!

VSC is a not-for-profit, membership based, destination marketing organisation whose primary purpose is to promote the region as a leisure and business event destination through global and domestic trade, media and travel industry channels.

As the Regional Tourism Organisation (RTO) for the Sunshine Coast region, VSC represents more than 650 members from various industry sectors including accommodation, tours and transport, attractions, arts and galleries, events, restaurants, retail, health and wellbeing.

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* 1. Q1. How long have you been a member of VSC?

Less than 1 year

1-2 years

2-4 years

4+ years

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* 2. What level of VSC membership do you currently have?

Tourism Essentials

Trade and International

Business Events

Premium

Don't know

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* 3. Are you a member of any other local tourism based groups or business chambers?

Yes

If yes, please list here

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* 4. In which sub-region is your business located?

Caloundra to Kawana

Mooloolaba to Maroochydore

Twin Waters to Coolum to Eumundi

Sunshine Coast Hinterland / Glass House Mountains / Nambour

Noosa Region

Gympie Region

Out of region

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* 5. What type of business do you operate? Please select the most appropriate categories.

Accommodation

Tour Operator

Activity Operator

Attraction

Restaurant/cafe/club

Food producer/manufacturer

Market

Gallery/museum

Retail

Event/festival

Event promoter

Event supplier

Transport service

Event/conference venue

Event/conference venue (with accommodation)

Health and wellness

Wedding services

Wedding venue

Other (please specify)

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* 6. Factoring in the effects of COVID-19 has had, how would you rate the overall performance of your business in the last 12 months compared to the previous 12 months?

Significant increase

Slight increase

Remained the same

Slight decrease

Significant decrease

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* 7. VSC provides members with a number of benefits. Please indicate the importance of these benefits to your business.

	Extremely important	Very important	Important	Somewhat important	Not important
Listing on the www.visitsunshinecoast.com website	Listing on the www.visitsunshinecoast.com website Extremely important	Listing on the www.visitsunshinecoast.com website Very important	Listing on the www.visitsunshinecoast.com website Important	Listing on the www.visitsunshinecoast.com website Somewhat important	Listing on the www.visitsunshinecoast.com website Not important
Product promotion to VSC staff and volunteers	Product promotion to VSC staff and volunteers Extremely important	Product promotion to VSC staff and volunteers Very important	Product promotion to VSC staff and volunteers Important	Product promotion to VSC staff and volunteers Somewhat important	Product promotion to VSC staff and volunteers Not important
VSC image library access	VSC image library access Extremely important	VSC image library access Very important	VSC image library access Important	VSC image library access Somewhat important	VSC image library access Not important
Networking opportunities	Networking opportunities Extremely important	Networking opportunities Very important	Networking opportunities Important	Networking opportunities Somewhat important	Networking opportunities Not important
Domestic marketing campaigns	Domestic marketing campaigns Extremely important	Domestic marketing campaigns Very important	Domestic marketing campaigns Important	Domestic marketing campaigns Somewhat important	Domestic marketing campaigns Not important
International marketing campaigns	International marketing campaigns Extremely important	International marketing campaigns Very important	International marketing campaigns Important	International marketing campaigns Somewhat important	International marketing campaigns Not important
Trade show opportunities	Trade show opportunities Extremely important	Trade show opportunities Very important	Trade show opportunities Important	Trade show opportunities Somewhat important	Trade show opportunities Not important
Business Events marketing opportunities	Business Events marketing opportunities Extremely important	Business Events marketing opportunities Very important	Business Events marketing opportunities Important	Business Events marketing opportunities Somewhat important	Business Events marketing opportunities Not important
Distribution of brochure through the Visitor Information Centres (VIC)	Distribution of brochure through the Visitor Information Centres (VIC) Extremely important	Distribution of brochure through the Visitor Information Centres (VIC) Very important	Distribution of brochure through the Visitor Information Centres (VIC) Important	Distribution of brochure through the Visitor Information Centres (VIC) Somewhat important	Distribution of brochure through the Visitor Information Centres (VIC) Not important
Access to industry workshops and training	Access to industry workshops and training Extremely important	Access to industry workshops and training Very important	Access to industry workshops and training Important	Access to industry workshops and training Somewhat important	Access to industry workshops and training Not important
Inclusion in media and industry famils	Inclusion in media and industry famils Extremely important	Inclusion in media and industry famils Very important	Inclusion in media and industry famils Important	Inclusion in media and industry famils Somewhat important	Inclusion in media and industry famils Not important
Access to research and tourism industry professionals at VSC	Access to research and tourism industry professionals at VSC Extremely important	Access to research and tourism industry professionals at VSC Very important	Access to research and tourism industry professionals at VSC Important	Access to research and tourism industry professionals at VSC Somewhat important	Access to research and tourism industry professionals at VSC Not important

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* 8. Other than the member benefits in question 7, what other benefits would you like to see as part of your membership with VSC?

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* 9. How satisfied are you with the overall value of your VSC membership?

Extremely satisfied

Moderately satisfied

Satisfied

Moderately dissatisfied

Extremely dissatisfied

Please provide comments if you would like to explain your answer

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* 10. How would you rate the quality of service provided by the VSC team?

Extremely satisfied

Moderately satisfied

Satisfied

Moderately dissatisfied

Extremely dissatisfied

Would you like to take a moment to recognise a VSC team member

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* 11. How satisfied are you with the performance and overall direction of VSC?

Extremely satisfied

Moderately satisfied

Satisfied

Moderately dissatisfied

Extremely dissatisfied

Please provide comments if you would like to explain your answer

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* 12. VSC currently communicates with its members via eNewsletters. How satisfied are you with this communication method?

Extremely satisfied

Moderately satisfied

Satisfied

Moderately dissatisfied

Extremely dissatisfied

Please provide comments if you would like to explain your answer

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* 13. What social media platforms do you use in your business?

Facebook

Twitter

Instagram

YouTube

None

Other (please specify)

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* 14. Do you follow VSC on social media? Select all relevant accounts.

Facebook - Visit Sunshine Coast

Facebook - Visit Sunshine Coast Corporate

Twitter - @sunshinecoastoz

Instagram - @visitsunshinecoast

YouTube - Visit Sunshine Coast

LinkedIn - BESC / Visit Sunshine Coast

None

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* 15. Do you use our hashtag #visitsunshinecoast on social media?

Yes

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* 16. What is your normal budgeted marketing spend per year?

$1 - $1,000

$1,001 - $2,000

$2,001 - $5,000

Greater that $5,000

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* 17. What are the key target markets for your product?

Drive (within 3 hours of Sunshine Coast)

Sydney

Melbourne

Adelaide

International (NZ)

International (Asia)

International (UK, Europe)

International (North America)

Other (please specify)

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* 18. In the last 12 months, what did you find to be the most effective marketing medium for attracting customers to your business?

Social Media

Brochures

Website

Electronic Direct Mail (EDM) to customers

TV/Radio

Magazines/Newspaper

Search marketing (Google ads)

Online Travel Agents (OTAs)

Trade show/activation

Word of mouth

Other (please specify)

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* 19. VSC will be introducing a range of co-operative marketing opportunities in 2021, would you be interested in receiving our new co-op guide?

Yes, I'm interested.

No, I'm not interested.

I'm unsure, need more information.

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* 20. What other marketing opportunities would you like as part of your membership?

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* 21. Are you interested in training and development workshop opportunities?

Yes

Please specify any workshops that you would be interested in attending in 2021?

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* 1. Q1. How long have you been a member of VSC?

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* 2. What level of VSC membership do you currently have?

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* 3. Are you a member of any other local tourism based groups or business chambers?

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* 4. In which sub-region is your business located?

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* 5. What type of business do you operate? Please select the most appropriate categories.

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* 6. Factoring in the effects of COVID-19 has had, how would you rate the overall performance of your business in the last 12 months compared to the previous 12 months?

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* 7. VSC provides members with a number of benefits. Please indicate the importance of these benefits to your business.

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* 8. Other than the member benefits in question 7, what other benefits would you like to see as part of your membership with VSC?

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* 9. How satisfied are you with the overall value of your VSC membership?

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* 10. How would you rate the quality of service provided by the VSC team?

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* 11. How satisfied are you with the performance and overall direction of VSC?

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* 12. VSC currently communicates with its members via eNewsletters. How satisfied are you with this communication method?

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* 13. What social media platforms do you use in your business?

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* 14. Do you follow VSC on social media? Select all relevant accounts.

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* 15. Do you use our hashtag #visitsunshinecoast on social media?

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* 16. What is your normal budgeted marketing spend per year?

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* 17. What are the key target markets for your product?

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* 18. In the last 12 months, what did you find to be the most effective marketing medium for attracting customers to your business?

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* 19. VSC will be introducing a range of co-operative marketing opportunities in 2021, would you be interested in receiving our new co-op guide?

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* 20. What other marketing opportunities would you like as part of your membership?

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* 21. Are you interested in training and development workshop opportunities?

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* 22. Do you have any other suggestions/comments regarding your VSC membership?

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* 23. This survey is anonymous. If you would like VSC to identify your responses please enter your name and business below.