Copy of Tertiary Education at Techtorium Question Title * 1. What is one of the leading ‘Cost’ barriers limiting your ability to study fulltime? (please select one) The cost of TRANSPORT (i.e. getting to and from the institution) The cost of a LAPTOP (i.e. $1,200 is unaffordable) The cost of not being able to WORK FULLTIME (i.e. having no income to pay for rent and food) The accost of COURSE FEES (i.e Having to pay back course fees) I lack the TIME to invest in fulltime study Other (please specify) OK Question Title * 2. Would you be more likely to participate in fulltime education if you didn’t have to worry about the cost of transport to and from the institute? Yes No OK Question Title * 3. Would you be more likely to participate in fulltime education if you received financial assistance with purchasing a laptop or computer for study? Yes No OK Question Title * 4. Would you be more likely to participate in fulltime education if you were able to work part-time while studying fulltime? Yes No OK Question Title * 5. Would you be more likely to participate in fulltime education if course fees were cheaper? Yes No OK Question Title * 6. Would you be more likely to attend Techtorium if you were offered a scholarship for course fees? Yes No OK Question Title * 7. Were you encouraged to seek employment or participate in tertiary education? For example, start a building apprenticeship? I was encouraged to work I was encouraged to study fulltime I wasnt encouraged, I made my own decision OK Question Title * 8. Prior to attending Techtorium, did you have any knowledge/brand awareness of Techtorium and its course offerings? Yes No OK Question Title * 9. How important is ‘Brand’ in your decision to attend a particular tertiary education provider? Not important Reasonably important Very important OK Question Title * 10. Do you perceive Techtorium to be a quality tertiary education institute? Yes I do I don’t know No I don’t OK Question Title * 11. How important is the ‘reputation’ of an institute in you decision to attend a particular tertiary education provider? Not important Reasonably important Very important OK Question Title * 12. With regards to trust, how do you perceive Private Training Establishments (such as Techtorium) when compared to Universities I don’t trust them Im not sure I do trust them OK Question Title * 13. When did you first engage/become aware of the Techtorium brand? Career Evening (I saw Techtorium at a school careers day) School (one of my teachers at school told me about Techtorium) Friend (A friend told me about Techtorium) Online Ad (I saw an advertisement online) Event (I saw Techtorium at an event) Family (a parent, grandparent or family member told me about Techtorium) Short-course (I participated in an ICE or CODE courses while at school) Website (I found Techtorium via Google) Social Media (Facebook, LinkedIn, Instagram) OK Question Title * 14. Do you believe the Techtorium brand and its courses are easily distinguishable between other IT education providers such as MIT, AUT or NZSE? Yes No OK Question Title * 15. Was it difficult for you to access the right information to support your decision to participate in tertiary education at Techtorium? Yes No OK Question Title * 16. Did you have access to text-books and/or academic literature about computer engineering or software development when at secondary school? Yes No OK Question Title * 17. Would better access to quality print material and course information help you make a more informed decision about studying at Techtorium? Yes No OK Question Title * 18. How easy was it for you to find Techtorium (website) online? Not easy Reasonably easy Very Easy OK Question Title * 19. How important is on-line information in your decision to select a particular tertiary education provider? Not important Reasonably important Very important OK Question Title * 20. What digital/online marketing channels best help you make a decision about a tertiary education provider SOCIAL MEDIA - A strong Social Media presence on Facebook and Instagram WEBSITE - An easy to find, well-presented, user friendly, and easy to navigate Website VIDEOS - A we’ll produced video with interviews of student’s? PHOTOS - Lots of photos of students REVIEWS - Online reviews and case studies EMAILS – Send me regular updates and emails about what’s happening SMS - Keeps me up to date with what is happening via text OK Question Title * 21. Were career pathways to information technology clear and easy to understand? i.e. did you know what career options were available, and what subjects to take while at secondary school? Yes No OK Question Title * 22. Would you be more likely to attend a tertiary institute if a distance learning model was available? Yes No OK Question Title * 23. Do you think that friends and family located outside of Auckland, would attend Techtorium if they had the opportunity? Yes No OK Question Title * 24. Who influenced your decision to participate in tertiary education? Family Friends Teacher at School Staff at Techtorium Myself OK Question Title * 25. Please select three areas that are important to you when selecting a tertiary education provider? CHEAPEST (An institute that doesn’t cost me money for transport or a laptop) WORK & STUDY (An institute that can help you find work while you study) NZQA REPUTATION (An institute that has a good reputation with NZQA and TEC) INDUSTRY REPUTATION (An institute that has a good reputation with companies) WHAT IS TAUGHT (An institute that teaches what I want to learn (for example “Computer Engineering) QUALITY FACILITIES (An institute that has the best facilities) AMAZING TRAINERS (An institute that has quality trainers and teaching staff that I can relate to) LOCATION (An institute that is close to home or in a great area) CULTURE (An institute that understands and respects my culture) FRIENDS/FAMILY (An institute that is respected by my friends, family) INNOVATIVE LEARNING ENVIRONMENT (An institute that has an innovative learning environment) VOCATIONAL (An institute that is more hands-on e.g. I don’t have to write essays) STUDY FROM HOME (An institute that offer distance learning) EXCLUSIVITY/POPULARITY (An institute that is exclusive and that everyone wants to go to) OK Question Title * 26. Do you feel that Techtorium respects your culture and your beliefs? Yes No Im not sure OK Question Title * 27. When did you first start thinking about what you want to do after secondary school? After doing an ICE or CODE course After speaking to a teacher at school After researching career options After getting my first job After speaking to a family member After finding Techtorium OK Question Title * 28. What is it that attracts you to a career in IT? Money (its the highest paying industry in New Zealand) Passion (I really enjoy IT and computers) Sustainability (its an industry that will be around for a long time) Jobs (there are lots of employment opportunities) Friend (my friends study IT, and so i wanted to do it too) Other (please specify) OK Question Title * 29. Why did you/would you participate in tertiary education? Further Career Options Increase Salary Potential Expectations of myself Interest in subject Expectations of whanau Other (please specify) OK Question Title * 30. Please select what area/sources of information you used to help make your decision to participate in tertiary education? Family Friends Teachers Career Advisor Careers days Employers TV/Radio Website Social Media Introductory Courses Prospectus and Print media Other stduents Trainers Other (please specify) OK DONE