St.George NextGen is designed to nurture and promote young Australian talent to both a local and global audience. The project sets out clear milestones to support designers to generate wholesale opportunities and increase brand awareness with a fully funded runway show at Mercedes-Benz Fashion Week Australia.

Applications for St.George NextGen will be reviewed by an industry panel who will judge the applicants based on the exceptional talent designers have demonstrated and their capacity for future growth in the fashion industry.


THE 2018 AWARDED DESIGNERS RECEIVE:
Inclusion in a fully produced runway show at Mercedes-Benz Fashion Week Australia 2018.
- IMG to provide the following services for the NextGen Show:
o   Venue & production;
o   Show producer;
o   Models;
o   Hair and makeup; 
o   Guestlist & seating management of industry buyers & media;
- NextGen show will be listed on the Official MBFWA Schedule and designer listing on the global MBFashionWeek.com website
- St.George Bank will provide a 12-month financial advice and planning program
- Promotion and marketing of the Project Next Gen Show across digital and social media platforms
- Associated media coverage generated to support the runway event
- Allocated seating at the Project Next Gen Show for each winning designer
- Complete Getty images runway photography package, full-length runway show video broadcast within the official MBFWA Live Stream reaching a global audience

To be eligible to participate in Project NextGen, an applicant must:
- Be an Australian resident
- Be at least 18 years old
- Reside in Australia
- Present credentials and designs that can be applied to at least one of the following Resort Wear categories:
Ready-to-wear (Mens/Womens)
Resort Collections; or
Eveningwear
- Have a registered Australian business with an ABN
- Have produced and sold to market no less than one commercial collection
- Have been in business under one label name for less than five years
- Must NOT have participated in Project NextGen/NewGen shows in previous years 

Please do not complete the form if you do not meet the above criteria.

* 1. Please tick YES if you have read and accept the Terms & Conditions and Application Process for St.George Project NextGen

Terms & Conditions and Application process are located at mbfashionweek.com/project-nextgen-terms-and-conditions

* 2. BUSINESS NAME

* 3. NAME OF DESIGNER(S)

* 4. LOCATION OF BUSINESS

* 5. ARE YOU AN AUSTRALIAN RESIDENT?

* 6. IS AUSTRALIA YOUR PRIMARY OPERATIONS LOCATION?

* 7. ARE YOU AT LEAST 18 YEAR OF AGE OR OLDER?

* 8. PHONE NUMBER

* 9. EMAIL ADDRESS

* 10. WEBSITE

* 11. BRAND ESTABLISHED (year)

* 12. WHICH OF THE FOLLOWING RESORT WEAR CATEGORIES APPLIES TO YOUR BRAND (only the below categories are applicable to fit the Project NextGen criteria)

* 13. HAVE PRODUCED AND SOLD TO MARKET AT LEAST ONE COMMERCIAL COLLECTION?

* 14. LIST YOUR STOCKISTS (if any)

* 15. AVERAGE PRICE-POINT OF YOUR GARMENTS?

* 16. NUMBER OF EMPLOYEES

* 17. FACEBOOK (business handle)

* 18. FACEBOOK COMMUNITY (followers)

* 19. INSTAGRAM (business handle)

* 20. INSTAGRAM COMMUNITY (followers)

* 21. TWITTER (business handle)

* 22. TWITTER COMMUNITY (followers)

* 23. HAVE YOU SHOWN IN PRIOR YEARS PROJECT NEXTGEN OR NEWGEN SHOWS?

* 24. Please include the following with your application:

LOOKBOOK OF YOUR MOST RECENT COLLECTION

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* 25. 2018/19 COLLECTION SKETCHES (if available)

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* 26. CURRENT PRESS/ MEDIA KIT (if available)

DOCX, DOC, JPG, GIF, JPEG, PDF, PNG file types only.
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* 27. CURRICULUM VITAE (summary of life work experience)

DOCX, DOC, JPEG, GIF, JPG, PDF, PNG file types only.
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* 28. I hereby declare the information I have provided is accurate and truthful to the best of my knowledge.  
IMG Fashion & Events shall determine winner eligibility in its sole discretion, in accordance with the judging criteria.

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