As the lead voice for tourism and hospitality in Scotland, we want to hear from you. Your views on what the Scottish Tourism Alliance (STA) does and how well it performs will shape our priorities for the year ahead.

Working with our partner, business consultancy Genoa Black, we've put together this short survey, around eight minutes to complete, to help us respond to a changing sector and political landscape.

We'd like to hear from business owners, CEOs, MDs and senior managers across all parts of Scotland's tourism and hospitality industry, along with those in the wider supply chain, whether you're an STA member or not.

Tourism is everybody's business. Your voice in tourism matters.

Everyone who completes the survey can opt in to a prize draw for one of five prizes, kindly donated by our partners.
  • Two VIP tickets to a Summer Sessions concert in Glasgow or Edinburgh, 2027
  • Two tickets to the 2027 Royal Edinburgh Military Tattoo
  • A spa day for two at Trump Turnberry
  • A golf four ball on Trump Turnberry's King Robert the Bruce course
  • An overnight stay for two at Gleneagles
Each winner also receives two tickets to the 2027 STA Signature Conference and Business Breakfast at the Crowne Plaza Hotel Glasgow (Tuesday 23 and Wednesday 24 February), plus two VIP tickets to ScotHot on Wednesday 23rd.

Terms and conditions apply.
Introduction

Question Title

1. Would you like to be entered into our prize draw? If yes, please leave your name and email below. If no, please skip.

Prize Draw Terms & Conditions

The prize draw is open to UK residents aged 18 or over who complete the survey and opt in to enter the prize draw. No purchase is necessary. Employees of the Scottish Tourism Alliance, Genoa Black, participating prize providers, and anyone directly involved in the administration of the survey or prize draw are not eligible to enter. Each eligible respondent may enter the prize draw once. Winners will be selected at random from all eligible entries and contacted using the details provided. Prizes are subject to availability and any relevant terms, restrictions or conditions set by the individual prize provider. Prizes are non-transferable, non-exchangeable and cannot be resold. There is no cash alternative, and no substitution will be offered except where a prize becomes unavailable, in which case the Scottish Tourism Alliance reserves the right to offer an alternative prize of equal or greater value. Entrants are responsible for any travel, accommodation or other costs associated with redeeming a prize unless these are expressly included within the prize. By opting in, entrants agree to be added to the Scottish Tourism Alliance mailing list. Entrants may unsubscribe from marketing communications at any time without affecting their prize draw entry.

Question Title

2. Is your business/employer a Member/Patron/Supporter of the Scottish Tourism Alliance (STA)? (Required.)

Question Title

3. If your business is a member of any of the organisation listed below, please tick all the apply.

Question Title

4. Where does your business operate? (Select all that apply)

Question Title

5. Which of the below best describes your business? (Select all that apply)

Question Title

6. Which best describes your role?

T