As The Modern American reaches its seventh volume, a lot has changed since we published our first issue in Spring 2005—including our readership.
One of TMA’s most unique attributes is its audience and how the publication’s content is shaped by our audience. Unlike most law publications, TMA strives to publish accessible legal scholarship, rather than esoteric law articles. In other words, we want all readers, particularly those without legal training, to readily understand our content, and clearly appreciate how the valuable information contained within each article is relevant to our lives. Accessibility has always been one of TMA’s goals, yet, over the years, we know less and less about YOU, our audience. Even as we begin to offer TMA on a variety of new platforms, including the Digital Commons, which allows TMA to learn about its subscribers, we still know little about our readers.
In an effort to learn about who you are, what you like, and how you read TMA, we are launching a readers’ audit over winter 2010. From December until February, all TMA readers—whether you are a devoted reader or just picked TMA up at an office or news-stand—are invited to participate in the readers’ audit. Tell us who you are, what you enjoy, and how we can improve.
You are welcomed to offer us as little or as much information as you like. Most importantly, we want to learn more about you, as a reader, and we want to learn more about what you think of our publication. The information you provide is for TMA purposes only and will not be shared with third parties.
TMA continues to grow and change, specifically as a result of our Strategic Plan initiative completed this year. The current Executive Board was able to re-structure the publication, attract fresh and exciting content, add new content through our digital platforms, and build our visibility in the legal field and beyond. We are energized to continue our engagement with you—our readers—and look forward to at least six more groundbreaking years as one of the leading publications dedicated to diversity in the U.S.