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Digital Diamond Jewellery
Design Your Perfect Diamond Jewellery
Help us reimagine how you buy diamond jewellery.
Take this short survey to shape a better, more personalized experience.
*
1.
Welcome. Please enter your details to help us create a more personalized Rosecut diamond jewellery experience for you.
(Required.)
First Name
Last Name
Email
2.
What is your age group?
Under 18
18-24
25-34
35-44
45-54
55-64
65+
3.
What is your primary reason for buying diamond jewellery ?
Engagement / proposal
Celebrating personal achievements
Gift
Self purchase
Other
4.
What factors matter the most when buying Diamond Jewellery (select top 2)
Price
Customisation
Sustainability (lab diamonds)
Certification
Brand trust
5.
What frustrates you most about buying diamond jewellery? (Select up to 2)
Limited design options
High prices / markups
Pressure from salespeople
Trust issues buying online
Lack of Customised options
Other
6.
Have you ever customised a diamond jewellery piece before ?
Yes
No
7.
How interested are you in designing your own customised diamond jewellery digitally ?
Very interested
Somewhat interested
Not interested
8.
What level of customisation you would prefer ?
Minor tweaks
Moderate (stone and setting)
Design from scratch
9.
If you were buying diamond jewellery today, what would you choose?
Lab-grown diamond
Natural diamond
Not sure
10.
“Imagine designing your own diamond jewellery online, fully customized, and viewing it in realistic 3D before purchasing. Your piece is then made on demand and delivered.”
How appealing is this concept?
Very appealing
Somewhat appealing
Neutral
Not appealing
11.
What excites you most about this idea?
Full customization
Seeing it in 3D before buying
Convenience (no store visit)
Unique, one-of-a-kind design
12.
Would you pay more for a fully customized design?
Yes
No
Maybe
13.
How likely are you to try a platform that lets you design and buy custom diamond jewellery online?
Very likely
Likely
Unsure
Unlikely
14.
If you saw a piece of diamond jewellery on social media that you loved, what would you most likely do?”
Try to find and buy the exact same piece
Look for something similar online
Save it but not take action
Try to recreate/design it myself online
Forget about it
15.
How important is it for you to own something unique vs something widely available?”
Very important (I want unique pieces)
Somewhat important
Not important
16.
If you loved a jewellery design on social media but didn’t try to recreate it, why not?” (Select up to 2)
Didn’t know where to do it
Too much effort
Just browsing / not serious
Prefer ready-made
Other
17.
If you could change one thing about how people buy diamond jewellery today, what would it be?
