Your Voice Matters: How Corporate LGBTQ+ Support Influences Your Choices

In today's changing landscape, we're seeing shifts in how companies approach LGBTQ+ inclusion and support. Your honest feedback about how these corporate actions affect your perceptions and purchasing decisions is incredibly valuable. This brief 3-minute survey will help amplify the voice of our community and provide insights that can drive meaningful change. Your responses will remain anonymous and will help us advocate for authentic corporate support of the LGBTQ+ community. We appreciate your time and willingness to make an impact!

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* 1. In the past year, have you noticed companies reducing or pausing their LGBTQ+ support in marketing, advertising, or DEI initiatives?

Yes

Unsure

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* 2. How does a company’s positive public stance on LGBTQ+ inclusion impact your perception of their brand?

Very positively

Somewhat positively

No impact

Somewhat negatively

Very negatively

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* 3. Are you more or less likely to support companies that continue to be publicly outspoken about LGBTQ+ inclusion, even in the face of backlash?

Much more likely

Somewhat more likely

No impact

Somewhat less likely

Much less likely

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* 4. Would you actively avoid purchasing from companies that reduce their LGBTQ+ marketing or diversity initiatives?

Yes, I would stop buying from them entirely

I would reduce my spending with them

No, it would not impact my purchasing decisions

I don’t pay attention to corporate policies when making purchases

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* 5. How does it affect your perception of a company if they previously sponsored Pride events but are no longer planning to do so this year?

I will actively avoid their products/services

It negatively affects my perception, but I may still buy from them

It doesn’t impact my perception or spending

I understand their decision and will continue supporting them

I wasn’t aware of companies pulling out of Pride sponsorships

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* 6. If a company you previously supported walks back its LGBTQ+ advertising, DEI efforts, or Pride sponsorships, would you take any of the following actions? (Select all that apply)

Stop buying their products/services

Voice my concerns on social media

Sign or support petitions advocating for corporate LGBTQ+ inclusion

Actively support competitors who maintain their LGBTQ+ commitments

No action—I wouldn’t change my behavior

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* 7. Would you be more likely to support companies that not only advertise to LGBTQ+ audiences but also actively advocate for policies that protect LGBTQ+ rights?

Yes, much more likely

Somewhat more likely

No impact

Somewhat less likely

Much less likely

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* 8. Do you expect companies to face long-term business consequences for scaling back their LGBTQ+ support?

Yes, they will lose LGBTQ+ customers and allies

Maybe, but it depends on their industry and reputation

No, most people don’t factor LGBTQ+ support into purchasing decisions

Unsure

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* 9. Would you like to sign up to receive an email newsletter of your local publication and the National LGBT Media Association, rounding up the most exciting headlines from independent LGBTQ+ publications across the country? If so, please provide your email address: