1. Introduction

25% of survey complete.

Thank you for your interest in this survey and seeing the de-identified results to date, which you will see after you take the survey. Please give your honest opinions -- it will only take a minute or two.

"There are tens of thousands of medical, health and fitness apps on the market and their sheer number makes it difficult for health care professionals and consumers to locate apps that operate reliably, are based on valid information, and safeguard users' information," said Happtique CEO Ben Chodor.

As the pharmaceutical industry continues to develop mobile health (mHealth) apps it must contend with a number of issues such as regulation by the FDA, privacy and HIPAA issues, consumer trust, etc. This survey seeks your opinion on an array of such issues and whether or not the pharma industry should develop and abide by a set of mHealth Guiding Principles. Please take 5 minutes to respond to a few questions.

A full summary of results will be published in a future issue of Pharma Marketing News. You may remain anonymous or you may provide your name and contact information if you wish to be quoted in the published summary. If so, we may contact you for more details and allow you to review your responses prior to publication.

REMEMBER, after you respond to the survey, you will be able to view a de-identified summary of the results to date.


John Mack
Editor, Pharma Marketing News