Artisan Bakery Questionnaire 2 Question Title * 1. Do you eat gluten free foods? I eat exclusively gluten free foods because I have a disease or allergy that does not allow me to eat gluten. I eat exclusively gluten free foods because of health reasons not related to a disease or allergy to gluten. I eat gluten free foods sometimes, because I want to reduce my gluten consumption. I eat gluten free foods sometimes because I want to lose weight. I eat gluten free foods sometimes, just to see what they taste like. I eat gluten free foods sometimes for some reason other than those stated above. I only eat gluten free foods only if nothing else is available. I never eat gluten free foods. I have no idea what gluten free food is. Question Title * 2. If you eat gluten free because of a disease or allergy requires it, do you purchase baked goods: Only from a bakery or commercial supplier whose items are labeled "gluten free" and made in a certified gluten free facility From a bakery or commercial supplier whose items are labeled "gluten free," but not necessarily made in a certified gluten free facility I don't purchase baked goods; I make my own Not applicable Other (please specify) Question Title * 3. If you eat gluten free for health reasons not related to a disease or allergy to gluten, do you purchase baked goods: Only from a bakery or commercial supplier whose items are labeled "gluten free" and made in a certified gluten free facility From a bakery or commercial supplier whose items are labeled "gluten free," but not necessarily made in a certified gluten free facility I don't purchase baked goods; I make my own Not applicable Other (please specify) Question Title * 4. If you eat gluten free by choice, which of the following are important in deciding to purchase baked goods (rank in order of importance - 1 being the most important): 1 2 3 4 5 6 Item is made in a certified gluten free facility 1 2 3 4 5 6 Taste 1 2 3 4 5 6 Appearance 1 2 3 4 5 6 Texture 1 2 3 4 5 6 Cost 1 2 3 4 5 6 Other Question Title * 5. If you eat vegan, what is/are your reason(s) for doing so (check all that apply)? Eating vegan is healthier than not eating vegan I object to the way animals are often treated in order to produce items like milk and eggs Eating vegan is more sustainable (more environmentally-friendly) than not eating vegan I just don't want to consume animal products I don't eat vegan Other (please specify) Question Title * 6. If you eat vegan, do you purchase baked goods (check all that apply): Only from a bakery or commercial source that produces goods in a certified vegan facility From a specialty vegan bakery From a bakery or commercial source that produces items labeled "vegan," but not necessarily produced in a certified vegan facility From my supermarket/grocery store I don't purchase vegan baked goods; I make my own I don't eat vegan Other (please specify) Question Title * 7. Many commercially produced vegan baked goods use hydrogenated vegetable oils that contain trans fats, as well as relatively large amounts of chemical leaveners and preservatives, in order to achieve a taste and texture similar to items made with real eggs and butter, while reducing costs. If you could purchase vegan baked goods made with only non-hydrogenated vegetable oils and/or coconut oil (no trans fats) healthy dairy- and egg-replacements, and no preservatives, how likely is it that you would purchase such baked goods? Extremely likely Very likely Somewhat likely Not very likely Not at all likely Other (please specify) Question Title * 8. Gluten free and vegan products are more expensive to produce than non-gluten free and non-vegan products. How willing would you be to pay higher-than-grocery-store prices for gluten free and vegan baked goods that are made with high quality ingredients, no trans fats, and no preservatives? Extremely willing Very willing Somewhat willing Not very willing Not at all willing Other (please specify) Question Title * 9. How important is it to you that a bakery offer for sale gluten free and/or vegan baked goods? Extremely important Very important Somewhat important Not very important Not at all important Other (please specify) Question Title * 10. Whether you eat gluten free and/or vegan or not, what kinds of gluten free and/or vegan baked goods would you like to see offered at a bakery (check all that apply)? Gluten free and/or vegan artisan bread Gluten free and/or vegan sandwich bread Gluten free and/or vegan cakes Gluten free and/or vegan cookies Gluten free and/or vegan muffins/scones/biscuits Gluten free and/or vegan pies/tarts Gluten free and/or vegan sweet rolls Gluten free and/or vegan wedding cakes Other (please specify) Done