The Chief Marketing Officer has developed this statewide marketing plan "roadmap" to help state agencies and departments identify their marketing needs.
By sharing your plans and goals, the CMO will be in a better position to offer support if you need materials designed or need help reaching your target audience. By knowing what various agencies are doing, the CMO may also be able to connect you with other departments that are planning similar or complementary activities.
The intention of this effort is to open up lines of communication, not to add new layers of oversight to your activities.
There are also plenty of opportunities within this questionnaire to indicate when you're unsure or need more guidance. It's okay and even encouraged to answer "I Don't Know." That way, we'll know how we can help you.