Co-creation of value in fashion enterprises

This is an inter-European academic survey funded by the European Commission with the scope to investigate the skills that professionals and actors in the fashion industry need to develop in order to achieve co-creation and build collaborative fashion ventures that are innovative, globally competitive, social and environmentally sound. Co-creation is defined as an active, creative and social process. “It is about cocreating a new community from the ground up, with the company embedded in its foundation. Such vibrant ventures are built on dialogue and joint action, not data and delivery times” (Simanis and Hart, 2009:79).

The results of this survey will be used to create a learning platform for the future social and sustainable fashion entrepreneurs.

You have been chosen to participate because of the position you hold in the fashion industry and your respective experience. In return for your cooperation we are pleased to offer you 100% sponsorship in our training educational programme on Social & Sustainable Fashion Entrepreneurship that will be launched officially in January 2017 (given that you meet our programme requirements). In the end of the survey follow the link to register to the programme. We are also pleased to offer you as a token of appreciation the findings of this inter-country survey in the fashion industry.

All information provided will be treated with absolute confidentiality and anonymity. Bear in mind that this an anonymous survey protected by Brunel University Code of Ethics part of a project funded by the Erasmus+ programme of the European Commission.
It doesn’t require more than fifteen minutes. Please note, that there are no “right” or “wrong” answers to any of these questions, so answer all questions as spontaneously as possible.
Thank you for your time and contribution!

For any query you may have please do not hesitate to contact SOFE Academic Research Team For more information on SOFE please visit our Website and follow us on FaceBook
Please contact
Yours sincerely,
Dr Fiori A Zafeiropoulou (cPostDoc, PhD, MBA, BSc)
Visiting Lecturer in Social Entrepreneurship
Athens University of Economics and Business
Kefalinias 46, Athens, Greece
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