Market Research: Doll/Action Figure Industry

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* 1. What is the age range of the kids you regularly purchase dolls and action figures for?

0-2 years

3-5 years

6-8 years

9-12 years

13-15 years

16+ years

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* 2. What is the typical gender of the kids you regularly purchase dolls and action figures for?

Male

Female

Non-Binary

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* 3. What are the typical sized dolls/action figures liked most by the kids you typically buy for?

3.5" High (e.g. Fisher Price people size)

5" High (e.g. palm sized ~ small superhero action figure sized)

6-6.5" High (e.g. standard anime figure sized or medium sized Marvel superhero action figure)

11.7" High (e.g. Barbie doll sized or a large superhero action figure)

18" High (e.g. American Girl dolls)

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* 4. What types of play do the kids you buy for like the most?

Action/fighting

Social/everyday

Fantasy

Other (please specify)

Market Research: Doll/Action Figure Industry

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* 1. What is the age range of the kids you regularly purchase dolls and action figures for?

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* 2. What is the typical gender of the kids you regularly purchase dolls and action figures for?

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* 3. What are the typical sized dolls/action figures liked most by the kids you typically buy for?

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* 4. What types of play do the kids you buy for like the most?

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* 5. How do you feel about the doll and action figure market today?

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* 6. What would you change about the doll/action figure industry?

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* 7. What feels frustrating about purchasing dolls/action figures today?

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* 8. What do you as a parent/adult like the most from the current doll/action figure options?

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* 9. Rank the top 3 areas that matter the most to you as a doll/action figure purchaser.

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* 10. Any other comments or key items to note as it relates to the doll/action figure industry?