1.What is your age?

Under 18

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65 or older

2.How often do you buy or consume passion fruit?

Multiple times a week

1 to 3 times a month

Occasionally (a couple of times a year)

I have never bought it, but I would like to try it

3.In what format do you prefer to purchase passion fruit for regular consumption?

Whole fresh fruit

Frozen pulp (with or without seeds)

Ready-to-drink juice or beverage

Concentrate or dehydrated fruit

Other

4.Where do you prefer to buy exotic or imported fruits in the U.S.? (Multiple choice)

Traditional supermarket chains (Walmart, Kroger, Target)

Organic/specialty food stores (Whole Foods, Trader Joe's)

Hispanic or Asian supermarkets (H Mart, Fiesta Mart, Sedano's, etc.)

Local farmers markets

Online platforms (Amazon Fresh, Instacart)

Other

5.Considering that a fresh exotic fruit in the U.S. costs between $1.50 and $3.00 USD on average, how much would you be willing to pay for a premium fresh passion fruit imported from Peru?

Less than $1.50 USD per unit

Between $1.50 and $2.50 USD per unit

Between $2.51 and $3.50 USD per unit

More than $3.50 USD per unit (if organic or large size)

6.What price range do you consider fair for 100% natural passion fruit pulp of Peruvian origin?

Less than $3.50 USD

Between $3.50 and $4.50 USD

Between $4.51 and $5.50 USD

More than $5.50 USD (if organically certified)

7.How do you mainly use passion fruit at home?

Beverages, juices, or smoothies

Baking, desserts, and jams

Cocktails (Margaritas, Pisco Sour, mocktails)

Direct consumption (fresh fruit)

Sauces or dressings for savory dishes

Other

8.Knowing that Peru is recognized for the high quality, sweetness level (Brix), and rich aroma of its agricultural produce, how does Peruvian origin influence your purchasing decision?

Very positively; I perceive Peruvian origin as a guarantee of high quality.

Indifferent; I care more about price and freshness than the country of origin.

I was not aware of Peruvian origin, but it sparks my interest to try it.

I prefer consuming locally grown produce within the U.S. (e.g., Florida or California).

9.What type of packaging do you find most appealing when buying fresh or processed fruit?

Transparent, biodegradable / recyclable individual packaging

Mesh bag or bundle with multiple units at a discounted price

Easy-close (ziplock), pre-portioned frozen pulp packaging

Packaging with clear nutritional information and suggested recipes

Other

10.If you find high-quality Peruvian passion fruit at a reasonable price at your regular supermarket, how often would you add it to your shopping cart?

In all my weekly grocery trips

1 to 2 times a month

Only for special occasions or recipes

I would not buy it